On Monday 2nd May 2016 Leicester City secured their first ever Premier League title. At the beginning of the season they were given odds of 5000-1, yet they have done it!
After Leicester’s win, we took to Harris 24 to ask the public what they thought about it. In less than 12 hours we talked to 2,000 people and captured their reactions.
It has captured the nation’s attention! 85% are aware of Leicester City winning, even though only 70% are interested in football.
53% are happy or very happy about Leicester’s win with only 7% being unhappy or very unhappy.
Tottenham Hotspurs’ last result (a draw with Chelsea) sealed the title for Leicester and ended Spurs’ hopes of winning the League, so perhaps it is not surprising to see most upset in the Tottenham fan camp. 27% of Tottenham fans were either unhappy or very unhappy about Leicester’s win. However, 45% were good sports and said they were happy for Leicester.
As you can imagine the vast majority of Leicester fans are very happy about winning the Premier League. However, let us look at what supporters of the so-called “big teams’” think.
The “big teams’” supporters have also embraced Leicester’s success. Manchester City fans lead on happiness (74%), followed by Liverpool and Arsenal (both with 72%). Chelsea and Manchester United fans are slightly less pleased for Leicester (67% and 64% respectively). However, they are a lot happier for Leicester than the Tottenham fans!
When asked what are the first words that come to mind when thinking of Leicester City winning the Premier League this is what the public said:
For most of the nation the sentiment is well done Leicester City!
This study was conducted to show how quickly Harris 24 can measure opinions – in this case 2,000 nationally representative (16yrs+) responses in less than 12 hours.
The survey launched at 7:30am on Tuesday morning and completed the same day by 6:00pm. If we can help you get fast answers to your critical business questions then please let me know on +44 (0) 20 8832 1605.
Marie Hense, VP, Data Quality at @TolunaCorporate, joined Eric Kavanagh, Host at @DMRadioOnline, to discuss… https://t.co/DwhEdOF9lq
1:04pm - 17 August 2022
#Inflation concerns. #Recession fears. Fees and costs are an even bigger consideration now for consumers making… https://t.co/AtgiH9Im4D
8:00am - 17 August 2022
Economic uncertainty is at the forefront as #inflation concerns have hit consumers across the globe. Register here… https://t.co/pOuxlCn1ML
2:01pm - 16 August 2022
Are subscriptions the future of #videogaming? While not all gamers are on board with these services, the reality is… https://t.co/soMhyxDx6d
12:00pm - 16 August 2022
Our Global Consumer Barometer takes a regular pulse check across global markets to understand changes in… https://t.co/sgH380XoIC
10:00am - 16 August 2022