Now in its fifth wave, SocialLife is Harris Interactive’s regular survey of UK social media use. We track interaction with 20+ social media sites ranging from the more established Facebook and Twitter to relative newcomers like Vine and Snapchat among a large, representative sample of online UK consumers. Additionally, we investigate topical social media issues and measure how effectively some of the nation’s best loved brands are leveraging social media to engage with consumers.

View our presentation of the results of this latest wave of research.

SocialLife5 – Latest trends from the most comprehensive tracker of UK social media use

In September 2014, we interviewed 5,500+ UK social media users aged 11+ to understand:

Which sites we are familiar with, have accounts with and use actively/value most
How often we use each site, when we use them most and why
Which devices we use to connect to each site
How much content we post
Which sites are ‘on the up’ and which are on a downward curve