Our relevant and up-to-date insights help our clients deliver tailored, excellent customer experiences that in turn generate relationship sustainability and profitability. By helping to bring our clients closer to their customers we also help them to stay ahead of the competition.
Relationship management: strategic review of relationship health, how to address and prioritise unmet needs, and uncovering points of differentiation
Customer experience: In the moment feedback, real time transactional monitoring, touchpoint design optimisation, and customer journey/decision making on the path to purchase
Customer switching/win back: how to identify customers at potential risk of switching and why, and how to try and prevent it happening to others
Customer Power: UK consumer relationship benchmarking data and trends for 11 sectors and over 100 brands
Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities.
On this complementary webinar Jack Lee, our Head of Insight Communities, will share advice and best practice guidance on how to plan for community success, based on his years of experience working with leading brands across multiple sectors.
Over time the customer relationship programme has been more firmly linked with our strategy, leading to greater actionability resulting in a series of internal and external initiatives and communications to drive change.