Stakeholder / Customer Relations

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CUSTOMER ENGAGEMENT

Our relevant and up-to-date insights help our clients deliver tailored, excellent customer experiences that in turn generate relationship sustainability and profitability. By helping to bring our clients closer to their customers we also help them to stay ahead of the competition.

Relationship management: strategic review of relationship health, how to address and prioritise unmet needs, and uncovering points of differentiation

Customer experience: In the moment feedback, real time transactional monitoring, touchpoint design optimisation, and customer journey/decision making on the path to purchase

Customer switching/win back: how to identify customers at potential risk of switching and why, and how to try and prevent it happening to others

Customer Power: UK consumer relationship benchmarking data and trends for 11 sectors and over 100 brands

Latest Event

Thursday March 19, 2020

Is your brand fit for the future?

Harris Interactive Experts and Special Guests
Landing Forty Two - Leadenhall Building, London, EC3V 4AB

As consumer expectations evolve at pace, how do you ensure your brand is set for success? Is it building future relevance, excitement and creating a sense of belonging? Will it simply survive or thrive?

Take your brand to new heights
Join us at Landing Forty Two, 8.30-11.30am on Thursday 19th March, where we’ll be sharing the very latest insight from our 2020 hi brands* research, powered by the perfect fusion of expertise and technology. Nominated as a finalist in the 2016 MRS best innovation awards, hi brands is a compelling brand health measurement model, developed in conjunction with Aston Business School.

Places Limited – Reserve your place today

Hear from leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of “Brand Transformation” and category experts in CPG, Media & Entertainment and Financial services.

You’ll also have the opportunity to meet with peers in your industry to discuss challenges, solutions and tips and tricks with our experts.

So join us for yet more speed, quality and unique perspectives; you’ll get to ride the fastest commercial elevator in Europe to exclusive ‘hi’ views to inspire and energise your brand thinking!

Places Limited – Reserve your place today

 

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Wednesday February 26, 2020

Shopper Insights & Behaviours

Cavendish Venues, 22 Duchess Mews, Marylebone London, W1G 9DT

Join us in London where Magda Jablkowska-Citko, Research Director CPG will be presenting our latest trends in CBD and uncovering the truth about the product’s potential in the UK market.  Including:

  • How many people in the UK has ever heard of CBD as an ingredient in food & drinks & cosmetics?
  • Do people know what it is and what properties it has? What is their perception?
  • What proportion of the population has already tried it? Why did they decide to do it? Was it just curiosity or something else?
  • Are people open to trying it? Do they have any concerns?
  • What product format offers the highest potential and where people look for it?

For more information and to register: https://shopperinsightconference.com/brochure

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Tuesday February 25, 2020 through February 26, 2020

IIEX in Amsterdam

Beurs van Berlage, Damrak 243, 1012 ZJ Amsterdam, The Netherlands

Join us in Amsterdam, where Debbie Senior, VP Global Products and automation ITWP will be sharing the share the latest research findings from our hi brands research at IIEX.

Rearview Mirror No More: Using Brand Tracking to Drive Future Success

Building a sustainable and healthy brand is critical for driving higher levels of buyer consideration, recommendation and trust.

While brand tracking is an important measure for any brand, it can tend to focus just on brand penetration and equity which is more reflective of past and current performance, ultimately leaving brand managers to look in the rearview mirror, as opposed to looking to the future.  This is why the value of brand tracking is being called into question.

This innovative brand tracking approach reflects modern marketing in a digital era; building sustainable, future relevant brands, which create consumer excitement, engagement, co-creation and empathy, and gain competitive differentiation.

For more information and to register: https://iiex-eu.insightinnovation.org/

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Expert

  • Debbie Senior
    Vice President - Global Products and Automation
    Debbie is Harris Europe’s first VP for Global Products and Automation. She leads our strategy to automate research products, processes, methodologies, and reporting, so our clients can benefit from our high quality research solutions more quickly and cost effectively. This includes developing, launching, and evolving new products to meet ongoing market needs, including Concept Express, Harris 24, Employee Power, and custom dashboards in 2016. These are already enabling our clients to take quicker decisions from the insights we provide, and ensure our focus is firmly on client service, efficient delivery, and adding value. In 2017, Debbie will continue to expand our automated product and reporting suite, including working with our new Permission-based Digital Tracking team on an exciting initiative. She previously headed up automation and stakeholder research within our UK business. In the past she played a key role in creating MRS Mystery Shopping best practice, her work has been shortlisted for MRS Awards, and she won a Queens Award for International Trade whilst at BPRI, a WPP company. She has 20 years of experience in the research industry.

What our clients say

  • Over time the customer relationship programme has been more firmly linked with our strategy, leading to greater actionability resulting in a series of internal and external initiatives and communications to drive change.

    —Invensys