As consumer expectations evolve at pace, how do you ensure your brand is set for success? Is it building future relevance, excitement and creating a sense of belonging? Will it simply survive or thrive?

Take your brand to new heights
Join us at Landing Forty Two, 8.30-11.30am on Thursday 19th March, where we’ll be sharing the very latest insight from our 2020 hi brands* research, powered by the perfect fusion of expertise and technology. Nominated as a finalist in the 2016 MRS best innovation awards, hi brands is a compelling brand health measurement model, developed in conjunction with Aston Business School.

Places Limited – Reserve your place today

Hear from leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of “Brand Transformation” and category experts in CPG, Media & Entertainment and Financial services.

You’ll also have the opportunity to meet with peers in your industry to discuss challenges, solutions and tips and tricks with our experts.

So join us for yet more speed, quality and unique perspectives; you’ll get to ride the fastest commercial elevator in Europe to exclusive ‘hi’ views to inspire and energise your brand thinking!

Places Limited – Reserve your place today

Join us in London where Magda Jablkowska-Citko, Research Director CPG will be presenting our latest trends in CBD and uncovering the truth about the product’s potential in the UK market.  Including:

• How many people in the UK has ever heard of CBD as an ingredient in food & drinks & cosmetics?
• Do people know what it is and what properties it has? What is their perception?
• What proportion of the population has already tried it? Why did they decide to do it? Was it just curiosity or something else?
• Are people open to trying it? Do they have any concerns?
• What product format offers the highest potential and where people look for it?

For more information and to register: https://shopperinsightconference.com/brochure

Join us in Amsterdam, where Debbie Senior, VP Global Products and automation ITWP will be sharing the share the latest research findings from our hi brands research at IIEX.

Rearview Mirror No More: Using Brand Tracking to Drive Future Success

Building a sustainable and healthy brand is critical for driving higher levels of buyer consideration, recommendation and trust.

While brand tracking is an important measure for any brand, it can tend to focus just on brand penetration and equity which is more reflective of past and current performance, ultimately leaving brand managers to look in the rearview mirror, as opposed to looking to the future.  This is why the value of brand tracking is being called into question.

This innovative brand tracking approach reflects modern marketing in a digital era; building sustainable, future relevant brands, which create consumer excitement, engagement, co-creation and empathy, and gain competitive differentiation.

For more information and to register: https://iiex-eu.insightinnovation.org/