PopUP Communities from Harris Interactive empower you to run flexible in-depth research, quickly and simply, amongst your desired audience, with maximum impact.

Integrating a mix of qualitative and quantitative understanding into decisions being made around your business is key to bringing a holistic view to all sorts of questions: sense checking through the ideation process, concept testing, product trials, task based UX testing, deep behavioural understanding, attitudes to ads or marcomms.


  • Quick and Simple
    Set up within hours means projects can start the same day, so you can truly PopUP qual. Faster than other online options.
  • Holistic Perspective
    Tapping directly into our global panel of 13m+ people you can talk to exactly who you want when you want for just a few days, weeks, or months.
  • Truly Flexible
    Start Day 1 with one activity, and refine your research focus and activities as you go; add live chats, unmoderated forums, surveys, different audiences, follow up tasks whenever or however you like.
  • Impactful Influence
    Democratise research by bringing real-time analytics and decision making to anyone around your business and truly bring the customer needs to life with image, video and real-time live chat.

Contact us to find out more
A member of our team will contact you to arrange a meeting to explain more about PopUP Communities and how they could work for your organisation.


Planning for Success with Insight Communities

An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one. There are many things to consider: defining purpose and fit; engaging with multiple stakeholders; careful planning; clear budgeting; and having a compelling business case. Jack Lee, Head of Communities at Harris Interactive – has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community. Access both parts of the blog.





Latest Videos

  • Highlights: The future of community-based research
    Highlights: The future of community-based research
    ITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.
  • Highlights: PopUP Communities Overview
    Highlights: PopUP Communities Overview
    Snapshot of the launch of Harris Interactive PopUP Communities - 29th June 2017 - includes full presentation video link
    • popUP
    • popup communities
    • Short Term Communities

What our clients say

  • "We have worked with Harris Interactive over the years.  We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making.  The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team." - Global tech firm

  • “We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)

  • Jack Lee
    Director Digital Solutions Toluna & Harris Interactive
    Jack joined Harris in March 2018 as Head of Online Communities, and is responsible for developing online communities across all of Harris Interactive’s sectors. Jack brings 10 years of community panel experience from working with some of the most recognisable brands, successfully delivering community panels for them that provide return on investment. His key achievements include launching a high-value multi-language Pan-European community for a major international electronics retailer, as well as setting up and recruiting for one of the largest insight communities ever for an American retail brand. Jack’s expertise spans the community lifecycle; with specialist knowledge of community setup, recruitment, operations, member engagement and community platform technology.
  • Peter Cooke
    Head of Sales & Marketing
    Pete has over 20 years b2c and b2b international custom market research experience, spanning a wide range of market sectors and topics.  He has worked with Harris Interactive for 16 years, in a number of senior roles including Account Director, Head of UK Business Development, Head of Tech, Media, Telecoms & Entertainment (TMTE). and, currently, serves as Head of Digital and is part of the UK Senior Management Team. He is responsible for all aspects of developing Harris Interactive’s Digital Business across all sectors, coupling the best research thinking, category expertise and technology to meet the increasing demand for flexible, full-service, real-time research.

Further Information

  • PopUP Live Communityimage

    PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.

  • PopUP Communitiesimage

    PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.