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Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business with deeper, more agile insights. To flourish, they must continually evolve to reflect the changing needs, behaviours and priorities of both your business and your customers, in today’s digital on-demand world.
We’re evolving communities rapidly, ahead of digital trends in the industry, by seamlessly combining:
This gives you a truly future-proofed community solution that stays ahead of the curve, with the speed, ease and cost effectiveness of your own real-time research platform and the expertise, value and impact of a full-service research partner – all under one roof!
We ensure your community works smarter and harder for you, to deliver critical insights at the speed your business demands. We provide the right expertise and tools to meet your specific needs, whether it’s the precise branding, format and functionality of your own custom member portal, the design and delivery of specific custom research pieces or the careful management and blending of member profiles and data sources.
By combining custom member profiles and CRM data with attitudinal and passive behavioural data, we can help you cut-through the wealth of data communities generate, to develop deeper context, richer insights and clearer actions.
An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one. There are many things to consider: defining purpose and fit; engaging with multiple stakeholders; careful planning; clear budgeting; and having a compelling business case. Jack Lee, Head of Communities at Harris Interactive – has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community. Access both parts of the blog.
We have worked with Harris Interactive over the years. We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making. The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team. - Global tech firm
“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)
PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.
The tools and solutions you need to understand tomorrow blend award winning research and category expertise, best-in-class technology and flexible custom approaches.
We found from a recent survey of 562 men and women from around the UK, that nearly two-thirds felt there was more pressure in recent years to look good, and not surprisingly this was most strongly felt by women and those in the younger age groups (18-34 yrs).
We recently asked members of Harris Interactive’s online community, Your.Views, for their thoughts and feedback around driverless cars. Infographic here...
Communities are the perfect solution for engaged research with your target audience, but it is critical to ensure you are getting the valid answers you need to make informed business decisions. Understanding your community members and their relationship with your brand is key to ensuring the right people are answering the right surveys, and correctly interpreting their wider needs and expectations is vital when you’re spending your valuable budget based on their opinions.... Read More
PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.
There are a number of areas where charities can benefit from using an online research community to understand their donors better and stay ahead of what’s next.