Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business with deeper, more agile insights.
To flourish, online communities must continually evolve to reflect the changing needs, behaviours and priorities of both your business and your customers, in today’s digital on-demand world. We’re evolving communities rapidly through the perfect fusion of expertise and technology, to deliver impactful decisions faster:
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20+ years of award-winning research and category expertise available on-tap, from industry specialists who will maximise insights from your research and deliver powerful, actionable recommendations within the context of your market.
A next-gen end-to-end insights platform at your fingertips, that is robust, intuitive and continually evolving with the latest innovations in quantitative, qualitative, real-time reporting and community management / engagement tools.
Utilise the unparalleled experience of our community experts, having us manage your community like clockwork and maximise engagement with community members and stakeholders in creative, impactful ways. Our dedicated team of Community Managers have in-depth experience of managing & engaging over 150+ communities, and thoroughly understands what it takes to run a successful insight community.
Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper connections and brand loyalty, and ultimately driving increased sales.... Read More
"We have worked with Harris Interactive over the years. We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making. The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team." - Global tech firm
“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)
This research community enables a global publisher to properly understand the audience of their titles in order to inform book content, branding and positioning. Our research has had direct impacts on books in stores... Read More
PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.
PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.