Online Communities
Working smarter, delivering more with next-gen communities
Click to watch our communities overview:
Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business with deeper, more agile insights. To flourish, they must continually evolve to reflect the changing needs, behaviours and priorities of both your business and your customers, in today’s digital on-demand world.
We’re evolving communities rapidly, ahead of digital trends in the industry, by seamlessly combining:
- 20+ years of Award-winning research and category expertise
- Next-gen end-to-end platform technology, for advanced database management, engagement tools and real-time reporting
- Cutting-edge qual and quant data collection tools, automated survey modules and passive behavioural tracking
- Instant access to hard-to-reach audiences and global panels
- World class infrastructure and management
- Flexible and scalable service to meet your needs – from full service research delivery to DIY and anywhere in between, on demand
This gives you a truly future-proofed community solution that stays ahead of the curve, with the speed, ease and cost effectiveness of your own real-time research platform and the expertise, value and impact of a full-service research partner – all under one roof!
We ensure your community works smarter and harder for you, to deliver critical insights at the speed your business demands. We provide the right expertise and tools to meet your specific needs, whether it’s the precise branding, format and functionality of your own custom member portal, the design and delivery of specific custom research pieces or the careful management and blending of member profiles and data sources.
By combining custom member profiles and CRM data with attitudinal and passive behavioural data, we can help you cut-through the wealth of data communities generate, to develop deeper context, richer insights and clearer actions.
Harris Interactive Communities: Deeper Richer Clearer Now – pioneering online panels and communities since the early 2000’s
LATEST BLOG:
Planning for Success with Insight Communities
An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one. There are many things to consider: defining purpose and fit; engaging with multiple stakeholders; careful planning; clear budgeting; and having a compelling business case. Jack Lee, Head of Communities at Harris Interactive – has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community. Access both parts of the blog.
Latest Video
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Highlights: The future of community-based researchITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business. -
Introducing Harris PopUP CommunitiesRecorded Live - 28th June 2017 at the Soho Hotel, London, we present why we developed the Harris PopUP Communities solution, and how you can PopUP a short term community extremely quickly and use it to discover and drive detailed insights, engaging your participants with dynamic live chats and integrated short surveys seamlessly.
What our clients say
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We have worked with Harris Interactive over the years. We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making. The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team. - Global tech firm
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“We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)
Communities Infographics
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PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.
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The tools and solutions you need to understand tomorrow blend award winning research and category expertise, best-in-class technology and flexible custom approaches.
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We found from a recent survey of 562 men and women from around the UK, that nearly two-thirds felt there was more pressure in recent years to look good, and not surprisingly this was most strongly felt by women and those in the younger age groups (18-34 yrs).
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We recently asked members of Harris Interactive’s online community, Your.Views, for their thoughts and feedback around driverless cars. Infographic here...
Expert
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Jack Lee
Head of Online CommunitiesJack joined Harris in 2018 as Head of Online Communities, and is responsible for developing Online Communities across all of Harris Interactive’s sectors. Jack brings 9 years of industry experience, having previously worked at MindMover, Verve and Research Now. Jack’s main area of expertise is in ensuring online insight communities are adding value to clients. His key achievements include launching a high-value, multi-market, multi-language Pan-European community for a major international electronics retailer, as well as setting up and recruiting for one of the largest insight communities ever for a US pharmacy retail brand and building out a North American operations team to service the client. Besides online communities, Jack has strong experience in DIY research products, team management and online project management, and has worked with clients from wide-ranging sectors, from telecommunications, retail, IT, financial services and healthcare. -
Peter Cooke
Head of DigitalPete has over 20 years b2c and b2b international custom market research experience, spanning a wide range of market sectors and topics. He has worked with Harris Interactive for 15 years, in a number of senior roles including Account Director, Head of UK Business Development, Head of Tech, Media, Telecoms & Entertainment (TMTE). and, currently, serves as Head of Digital and is part of the UK Senior Management Team. He is responsible for all aspects of developing Harris Interactive’s Digital Business across all sectors, coupling the best research thinking, category expertise and technology to meet the increasing demand for flexible, full-service, real-time research.
Case Studies
Hilton Community
Communities are the perfect solution for engaged research with your target audience, but it is critical to ensure you are getting the valid answers you need to make informed business decisions. Understanding your community members and their relationship with your brand is key to ensuring the right people are answering the right surveys, and correctly interpreting their wider needs and expectations is vital when you’re spending your valuable budget based on their opinions.... Read More
Further information
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PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.
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Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.
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There are a number of areas where charities can benefit from using an online research community to understand their donors better and stay ahead of what’s next.