Online Communities

Working smarter, delivering more with next-gen communities

Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business with deeper, more agile insights.


To flourish, online communities must continually evolve to reflect the changing needs, behaviours and priorities of both your business and your customers, in today’s digital on-demand world. We’re evolving communities rapidly through the perfect fusion of expertise and technology, to deliver impactful decisions faster:

(Please click on each icon to see more info)


20+ years of award-winning research and category expertise available on-tap, from industry specialists who will maximise insights from your research and deliver powerful, actionable recommendations within the context of your market.

  • New product/service development
  • Brand, communications and advertising
  • Usage, attitude, behaviour and customer experience
  • UX and product testing
  • Market dynamics, trends and opportunities
  • Flexible and scalable service to meet your needs – from full service research delivery to DIY and anywhere in between!

A next-gen end-to-end insights platform at your fingertips, that is robust, intuitive and continually evolving with the latest innovations in quantitative, qualitative, real-time reporting and community management / engagement tools.


  • Surveys + quickpolls
  • Expert survey templates
  • Real time analytics
  • Discussion forums + live chats
  • Immersive video qual
  • Diaries
  • Mobile


  • Bespoke member website
  • Newsletter /blogs
  • Video posts
  • Social media feeds
  • Gamification
  • Automated gift voucher redemptions
  • Real-time health metrics
  • CRM integration

Utilise the unparalleled experience of our community experts, having us manage your community like clockwork and maximise engagement with community members and stakeholders in creative, impactful ways. Our dedicated team of Community Managers have in-depth experience of managing & engaging over 150+ communities, and thoroughly understands what it takes to run a successful insight community.

  • Platform training
  • Tech support and member helpdesk
  • World-class infrastructure

  • Community success management
  • Member and stakeholder engagement support

  • Global access panel – 30 million+ globally, 1.5 million+ in the UK, available instantly, as stand-alone or seamlessly alongside your community sample, to reach out to audiences beyond your community
  • Behavioural passive tracking
  • CRM
  • Social

Contact us today to find out more or request a demo

Latest Blog


Getting closer to your consumers in 2021

Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper connections and brand loyalty, and ultimately driving increased sales.... Read More

Recent event highlights

  • Staying Close to Your Consumers During Uncertain Times
    Staying Close to Your Consumers During Uncertain Times
    In this webinar our experts share the ways in which you can use an always-on research hub to stay close to your customers to better equip you and your business to fast-moving changes.
  • Highlights: The future of community-based research
    Highlights: The future of community-based research
    ITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.

What our clients say

  • "We have worked with Harris Interactive over the years.  We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making.  The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team." - Global tech firm

  • “We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)

Case Studies

Supporting an Insurance Provider’s Proposition Development

Our client, a leading insurance provider, was looking for a continuous research tool to enable them to undertake regular, agile and cost- effective research amongst UK consumers (including their own customers and SME owners).... Read More

A Global Technology Community

Our client wanted to grow their knowledge of their customer segments, cost-effectively in a flexible yet scalable manner, providing a real-time / always-on approach to enable better, faster decision making across their enterprise.... Read More

A Travel Community

Our client in the airline industry was looking for direct in-flight comparisons against competitors across a range of service points including cabin attractiveness, crew services, in-flight entertainment and more…... Read More

International Community and Ad-Hoc Work for A Global Publisher

This research community enables a global publisher to properly understand the audience of their titles in order to inform book content, branding and positioning. Our research has had direct impacts on books in stores... Read More

A Charity Community

Our client, a UK charity, was looking for an all-year-round research tool to test ideas with their core supporter segments in different ways, and to create stronger brand affinity with the supporters.... Read More


  • Jack Lee
    Director Digital Solutions Toluna & Harris Interactive
    Jack joined Harris in March 2018 as Head of Online Communities, and is responsible for developing online communities across all of Harris Interactive’s sectors. Jack brings 10 years of community panel experience from working with some of the most recognisable brands, successfully delivering community panels for them that provide return on investment. His key achievements include launching a high-value multi-language Pan-European community for a major international electronics retailer, as well as setting up and recruiting for one of the largest insight communities ever for an American retail brand. Jack’s expertise spans the community lifecycle; with specialist knowledge of community setup, recruitment, operations, member engagement and community platform technology.

Further information

  • PopUP Communitiesimage

    PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.

  • Harris Interactive Online Communitiesimage

    Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.

  • PopUP Live Communityimage

    PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.