Online Communities

Working smarter, delivering more with next-gen communities

Click to watch our communities overview:

Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do and empowering your business with deeper, more agile insights. We ensure your community works smarter and harder for you, to deliver critical insights at the speed your business demands. We provide the right expertise and tools to meet your specific needs.

To flourish, online communities must continually evolve to reflect the changing needs, behaviours and priorities of both your business and your customers, in today’s digital on-demand world. We’re evolving communities rapidly by seamlessly combining:

  • 20+ years of award-winning research and category expertise
  • Next-gen end-to-end platform technology, for advanced database management, engagement tools and real-time reporting
  • Cutting-edge qual and quant data collection tools, automated survey modules and passive behavioural tracking
  • Instant access to hard-to-reach audiences and global panels
  • World class infrastructure and management
  • Flexible and scalable service to meet your needs – from full service research delivery to DIY and anywhere in between

This gives you a truly future-proofed community solution that stays ahead of the curve, with the speed, ease and cost effectiveness of your own real-time research platform and the expertise, value and impact of a full-service research partner – all under one roof! We ensure your community works smarter and harder for you, to deliver critical insights at the speed your business demands. We provide the right expertise and tools to meet your specific needs.

Contact us to find out more



Planning for Success with Insight Communities

An insight community brings many benefits to an ongoing programme of research, such as greater customer centricity, always-on access to insights, and long-term cost savings. You may be aware of this but might feel daunted by how to go about establishing a new community or are unsure how to reinvigorate an existing one. There are many things to consider: defining purpose and fit; engaging with multiple stakeholders; careful planning; clear budgeting; and having a compelling business case. Jack Lee, Head of Communities at Harris Interactive – has written a tip-packed, two-part blog which expands on these points, to help those looking to create or grow an engaging customer insight programme with a winning community. Access both parts of the blog.





Latest Events

Thursday January 30, 2020

Planning for Success with Insight Communities

Jack Lee - Head of Insight Communities
WEBINAR: 11:00am-11:30am

Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities.

On this complementary webinar Jack Lee, our Head of Insight Communities, will share advice and best practice guidance on how to plan for community success, based on his years of experience working with leading brands across multiple sectors.



Recent event highlights

  • Highlights: The future of community-based research
    Highlights: The future of community-based research
    ITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.
  • Highlights: PopUP Communities Overview
    Highlights: PopUP Communities Overview
    Snapshot of the launch of Harris Interactive PopUP Communities - 29th June 2017 - includes full presentation video link
    • popUP
    • popup communities
    • Short Term Communities

What our clients say

  • "We have worked with Harris Interactive over the years.  We now have an insight community managed by the team using their expertise in both research and community management. The community enables us to ensure our customers are central to our decision making.  The team understands our business and they leverage the community, and other approaches, to deliver quick and cost-effective research insights. They advise us on how to best engage with our community and are always on standby for any advice and urgent questions. The team members individually are great and very knowledgeable. I see them as an extension to our team." - Global tech firm

  • “We partnered with Harris Interactive to gather market and customer insight to feed into new product concepts. We had some tight deadlines - the speed at which the Harris team were able to turn the whole project around was phenomenal. They helped us pull together a survey, using their expertise in the topic to advise us on language and gave us access to their analytics tool as well as providing a write up. The tool is straight forward to use and very powerful – giving you the ability to cut the data how you need in a matter of seconds. The team were extremely flexible, we were testing and iterating concepts as we were going and they moderated the community really well to ensure we got the answers we need. The findings of the research gave us a clear direction for the products we were testing.” Alice from SparksGrove (working on behalf of a media client)

Case Studies

A Global Technology Community

Our client wanted to grow their knowledge of their customer segments, cost-effectively in a flexible yet scalable manner, providing a real-time / always-on approach to enable better, faster decision making across their enterprise.... Read More

A Travel Community

Our client in the airline industry was looking for direct in-flight comparisons against competitors across a range of service points including cabin attractiveness, crew services, in-flight entertainment and more…... Read More

A Charity Community

Our client, a UK charity, was looking for an all-year-round research tool to test ideas with their core supporter segments in different ways, and to create stronger brand affinity with the supporters.... Read More


  • Jack Lee
    Head of Online Communities
    Jack joined Harris in March 2018 as Head of Online Communities, and is responsible for developing online communities across all of Harris Interactive’s sectors. Jack brings 10 years of community panel experience from working with some of the most recognisable brands, successfully delivering community panels for them that provide return on investment. His key achievements include launching a high-value multi-language Pan-European community for a major international electronics retailer, as well as setting up and recruiting for one of the largest insight communities ever for an American retail brand. Jack’s expertise spans the community lifecycle; with specialist knowledge of community setup, recruitment, operations, member engagement and community platform technology.
  • Peter Cooke
    Head of Sales & Marketing
    Pete has over 20 years b2c and b2b international custom market research experience, spanning a wide range of market sectors and topics.  He has worked with Harris Interactive for 16 years, in a number of senior roles including Account Director, Head of UK Business Development, Head of Tech, Media, Telecoms & Entertainment (TMTE). and, currently, serves as Head of Digital and is part of the UK Senior Management Team. He is responsible for all aspects of developing Harris Interactive’s Digital Business across all sectors, coupling the best research thinking, category expertise and technology to meet the increasing demand for flexible, full-service, real-time research.

Further information

  • PopUP Communitiesimage

    PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.

  • Harris Interactive Online Communitiesimage

    Online communities facilitate an ongoing conversation with your customers, putting them at the heart of everything you do.

  • Understand, communicate and engage with your donorsimage

    There are a number of areas where charities can benefit from using an online research community to understand their donors better and stay ahead of what’s next.