Whether part of a larger investigation of market potential or as a stand-alone question, Harris Interactive can guide you in determining the optimal price for a product.
We utilise methodologies such as choice-based conjoint analyses and simulate the effects of various prices on the share of choice achieved by a given product, while also including more traditional monadic price testing experiments and tools such as the Van Westendorp Price Sensitivity Metre.
Intelligent pricing strategies optimise sales and turnover as well as realise growth potential. Price Optimisation, part of our end-to-end NPD research suite, leverages the best of pricing methodologies and technology to support your pricing strategy. From brand new product/service pricing to price re-positioning, it allows you to use the most relevant price assessment to identify the optimal price or a range of acceptable prices.
Contact us to find out more