Pricing Research

Whether part of a larger investigation of market potential or as a stand-alone question, Harris Interactive can guide you in determining the optimal price for a product.

We utilise methodologies such as choice-based conjoint analyses and simulate the effects of various prices on the share of choice achieved by a given product, while also including more traditional monadic price testing experiments and tools such as the Van Westendorp Price Sensitivity Metre.

Intelligent pricing strategies optimise sales and turnover as well as realise growth potential. Introducing:

Price Express, part of our NPD Express suite, leverages the best of pricing methodologies and technology to support your pricing strategy. From brand new product/service pricing to price re-positioning, it allows you to use the most relevant price assessment to identify the optimal price or a range of acceptable prices.

Contact us to find out more

Time Limited Special Offer Discount for new Express projects commenced before 15th November 2019! Simply enter your name and email below, and a member of our Price Express team will contact you to arrange a meeting to explain more about Price  Express and demonstrate how it could work for your organisation.

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Further Information

  • Price Expressimage

    Price Express, part of our NPD Express suite, leverages the best of pricing methodologies and technology to support your pricing strategy.