Product Optimisation


Packaging, which is often your ultimate touch point with consumers, is an important and strategic way to manage your brand portfolio.

Watch our short PackTest Express overview video

However, 95% of our every day decisions are fast, automatic, spontaneous and subconscious. So in a world full of alternative choices your product and packaging needs to quickly connect and stand out from the competitive crowd.

Using state-of-the-art methodology, and enhanced by behavioural science and technology, PackTest Express is an agile packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

Designed by Harris industry experts, based on decades of know-how; we are there to support you at every step, making it easy and giving you total confidence you’re asking the right questions of the right audience to get the insight you need.

PackTest Express works alone or alongside our agile concept testing service, Concept Express. Design, approach, and dashboard similarities create an easy to use solution for a systematic testing programme.

PackTest Express means you can make smart, impactful decisions faster and more cost effectively.

Contact us to find out more

Simply enter your name and email below, and a member of our PackTest Express team will contact you to arrange a meeting to explain more about PackTest Express and demonstrate how it could work for your organisation.

A powerful technique for measuring consumer preferences and trade-offs for different product and service features, benefits and prices, to optimise the right combination to drive stronger purchase levels.

Choice Express is a standardised, yet high quality, actionable solution, designed by our experts to save you time and money in set-up and delivery.

  • It can be delivered in around one week at half the price of a bespoke option.
  • Find out which features influence choice and are necessary vs desired.
  • What the optimal feature/price combination is.
  • How much consumers will pay for a new feature.
  • What the uplift in a new introduction will be/check it doesn’t cannibalise the current line.
  • How your offer compares against key competing brands.

Choice Express is built on years of best practice research expertise. At the end of the survey clients receive a simulator enabling them to run many different ‘what if’ scenarios. Our methodologists and experts will help to interpret the output and what it means for your business.



Contact us to find out more

Simply enter your name and email below, and a member of our Choice Express team will contact you to arrange a meeting to explain more about PackTest Express and demonstrate how it could work for your organisation.






Latest Events

Wednesday April 03, 2019 through April 03, 2019

Webinar – Is your brand future proof?

April 3rd - 11:00AM - 11:40AM BST

hi brands – revealing the UK’s most sustainable brands

Join our webinar at 11am on Wednesday 3rd April as we share the latest wave of hi brands research, to reveal the UK’s most sustainable brands.

Register today

Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.

Categories featured in this latest wave of research include: Banking; Broadcasters; Confectionery; Credit Cards; Energy; Mobile Operators; Newspapers and Wearables.

In this webinar, Lida Walsh, Head of Solutions at Harris Interactive, will be joined by other sector experts who bring the results to life, presenting concise case studies including:

Banking – Mark Hirst, Financial Services Research Director
“This is the first cycle that our fintech benchmark has reached a level of sufficient recognition, and this brand has gone straight in at number 1…”
Alcohol – Magdalena Jablkowska-Citko, CPG Research Director
“We see traditional brand health approaches focusing mainly on brand equity do not show the brands real potential and can lead to poor marketing decisions.”
Energy – Mark Brenton, Energy Research Director
“The rise of the new and established renewable energy brands over the last year is clear to see.”
Newspapers – Lee Langford, Media & Entertainment Research Director
“Results point to a clear role moving forward for niche players and free publications, as traditional red tops struggle to find their raison-d’être…”

During the webinar we will also review the top sustainable brands across various categories, focus on significant movements over the past 6 months, and discuss what the scores mean for your category and brand/s.

Register today


Further Information

  • Concept and PackTest Expressimage

    Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.

What clients say...

  • PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • PackTest Express enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

  • “[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • “Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank