Concept Testing

With ever increasing pressure on budget and time, testing the appeal of a new product or service, enhancement or line extension, before launch, can give rise to concerns over research quality. Whether you need to provide proof to retailers to secure shelf space, justify further investment in product development, or quickly come up with the next big thing, you need to be confident in the innovation decisions that you’re making.

Our Concept Testing service enables you to make faster decisions on product and service concepts prior to launch – for less budget and without compromising on quality.

Designed by Harris industry experts, based on decades of know-how; we are there to support you at every step, making it easy and giving you total confidence you’re asking the right questions of the right audience to get the insight you need. And because it’s powered by Toluna Start automation, you get best-practice research quality coupled with instant access to your target audience and real-time reporting, all at the speed your business demands.

Launch within hours and test up to twelve concepts monadically, across a general or targeted population, and see instantly how they’re being rated using our real-time online infoboard. Benchmark your concepts so you know what ‘good’ looks like and whether you have a winning concept.

Make smart, impactful decisions faster and more cost effectively.


Contact us to find out more
Simply enter your name and email below, and a member of our team will contact you to arrange a meeting to explain more about our Concept Testing; and how it could work for your organisation.

Concept Testing works alone or alongside our agile Pack Testing service. Design, approach, and dashboard similarities create an easy to use solution for a systematic testing programme.



What clients say...

  • “[Concept Testing]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • “Concept Testing was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank

  • Pack Testing enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

Further Information

  • Concept Testingimage

    Concept Testing

    Our Concept Testing solution offers a fast and flexible, expert approach that helps you identify the best product or service concepts for maximum impact in market.