New Product Development


Product & Service Development: The NPD Journey

Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.

Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of fast and flexible solutions tailored to each phase of the innovation cycle. With instant access to your target audience and agile reporting, you can make impactful decisions at the speed your business demands.

Customer centricity and time to market acceleration are at its heart.  This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.

From ideation through to product launch, you have the flexibility of choice to suit your needs, timescales, and budget.

  • Uncover the most important unmet or evolving needs that could be addressed by a new or enhanced product or service
  • Evaluate and screen numerous early-stage ideas to determine the most relevant ones to develop further
  • Identify the best product or service concepts and pack designs for in-market success
  • Trial developed products/services prior to launch to maximise their impact/take up
  • You can access our high quality, quick turnaround Express products and/or our complex fully bespoke solutions.
  • Blend qualitative and quantitative insights.
  • Access the same or different groups of target consumers.
  • Use ad-hoc or in a planned and integrated way through a systematic programme, benefiting from our consistent metrics for benchmarking.
  • Whatever combination you choose you’ll always receive a consistent, quality approach and service that is built on industry best practice.
  • Lean on our research and category experts at any stage in the process, through planning, implementation, management and analysis.
  • And involve your stakeholders in the entire process, including real-time immersion in the consumer discussions and surveys, to maximise input and understanding; and save time on reporting and action planning.

Harris Interactive NPD solutions offer quality and easy end-to-end insights that flex to your needs.


Digital Research Solutions

  • Concept Testingimage

    Concept Testing

    Our Concept Testing solution offers a fast and flexible, expert approach that helps you identify the best product or service concepts for maximum impact in market.

  • Choice Optimisationimage

    Harris Choice Optimisation is a quick and cost-effective research tool that helps companies make their products stand out from the crowd.

  • Pack Testingimage

    Our Pack Testing solution offers a fast and flexible, expert approach to help you identify the best product pack designs for maximum impact in market.

  • Price Optimisationimage

    Price Optimisation, part of our NPD research suite, leverages the best of pricing methodologies and technology to support your pricing strategy.

  • Needs Identification & Ideas Screeningimage

    Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.


  • Lucia Juliano
    Head of Research UK & NL
    Lucia leads the research team for our clients based in the UK & the Netherlands, she has over 20 years' experience in the market research industry across client & agency roles. In her current role Lucia is responsible for supporting clients to best implement agile research practices in their teams. Lucia has experience of working on a variety of strategic & tactical research projects including brand & new product optimisation, communication strategy, channel development as well as market entry, market sizing & segmentation studies.

What our clients say

  • Pack Testing was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using Pack Testing again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • “[Concept Testing]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay

  • Pack Testing enabled us to evaluate 8 packaging concepts, extremely quickly, on our relevant KPIs and identify the winning pack.  This standardised solution offers significant flexibility.  We were able to achieve our goals, with agility, and with the expertise of Harris Interactive’s team. Consumer Insight Manager, International Skin Care Company

  • “Concept Testing was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank