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Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.
Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of products and solutions tailored to each phase of the innovation lifecycle. Customer centricity and time to market acceleration are at its heart. This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.
If you’re looking for NPD best practice examples, and an expert steer on how to inject more agility into your NPD projects, but couldn’t attend our recent client event in London, fear not! We’ve collected together the case study presentations, key take-outs from discussion sessions, and links to the main presentation videos in a single pdf document for you. Access the video and papers here.
From ideation through to product launch, you have the flexibility of choice to suit your needs, timescales, and budget.
Harris Interactive NPD Express – for quality and easy end-to-end insights that flex to your needs.
PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.
Head of Brand Development - Yeo Valley Family Farm
“[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay
“Concept Express was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.” Customer Insights Manager – UK High Street Bank
Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.
Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.
Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd