Product & Service Development: The NPD Journey

Today’s product developer faces an increasingly challenging marketplace. Limited internal resources and budgets, an increasing need to move rapidly to market, brand names whose equity is being stretched, combined with demanding buyers all make the risks and payoffs from product development larger and even more uncertain than in the past.

Whether you are considering totally new products or services, an extension to your current offering or an extension into a new category, Harris Interactive provides you with a comprehensive suite of fast and flexible solutions tailored to each phase of the innovation cycle. With instant access to your target audience and agile reporting, you can make impactful decisions at the speed your business demands.

Customer centricity and time to market acceleration are at its heart.  This means you can make better and faster decisions and launch products and services that meet market needs, iteratively throughout the lifecycle.

From ideation through to product launch, you have the flexibility of choice to suit your needs, timescales, and budget.

• Uncover the most important unmet or evolving needs that could be addressed by a new or enhanced product or service
• Evaluate and screen numerous early-stage ideas to determine the most relevant ones to develop further
• Identify the best product or service concepts and pack designs for in-market success
• Trial developed products/services prior to launch to maximise their impact/take up
• You can access our high quality, quick turnaround Express products and/or our complex fully bespoke solutions.
• Blend qualitative and quantitative insights.
• Access the same or different groups of target consumers.
• Use ad-hoc or in a planned and integrated way through a systematic programme, benefiting from our consistent metrics for benchmarking.
• Whatever combination you choose you’ll always receive a consistent, quality approach and service that is built on industry best practice.
• Lean on our research and category experts at any stage in the process, through planning, implementation, management and analysis.
• And involve your stakeholders in the entire process, including real-time immersion in the consumer discussions and surveys, to maximise input and understanding; and save time on reporting and action planning.

Harris Interactive NPD solutions offer quality and easy end-to-end insights that flex to your needs.

Digital Research Solutions

Expert

What our clients say