The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?
Harris Interactive has developed a new brand health management framework, hi brands®, which uniquely offers brand managers the more forward-looking measure of brand sustainability. hi brands® was a finalist in the MRS Awards 2016 for Best Innovation.
Building a successful and sustainable brand
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. hi brands® combines measures of your brand’s equity, with your brand’s future relevance and vitality to provide a strong indication of brand sustainability.
How sustainable is your brand?
hi brands®:
- identifies the relative strength and weaknesses of your brands across all sustainability measures
- provides clear, actionable insight and direction to brand owners
- enables you to better manage brand critical activities to positively influence your brand’s sustainability score
Improving your brand’s sustainability score will:
- improve the health of your brand and increase the likelihood of consideration and purchase – now and into the future.
Find out more
To deliver a step change in your brand’s sustainability contact our experts today to:
- find out more about the hi brands® study
- get your brand added to the next wave of research
- ask for your category data we hold
- talk to us to explore if the framework can be incorporated into your existing brand tracking programme.
- watch a webinar recording that presents an overview of the latest wave of research.
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On this complementary webinar Jack Lee, our Head of Insight Communities, will share advice and best practice guidance on how to plan for community success, based on his years of experience working with leading brands across multiple sectors.
Top UK Brands - latest infographics by category
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Tea brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Banking brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 3 sustainable Console brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Credit Card brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Crisps and Snack brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Energy Supplier brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Gambling brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Mobile Operator brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Mobile Phone brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Price Comparison Website brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable TV Channel brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Wearable brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Airline brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Hotel brands.
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The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Wealth Management brands.
Further information
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Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.