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Ensure your brand is fit for the future and to fight competitive threats with this unique approach to brand health measurement. As consumer expectations of brands evolve at pace and market disruption continues, a strong brand today does not automatically equate to future success.

Hi brands™ by Harris Interactive looks beyond brand equity and past performance with added emphasis on the future relevance and vitality of your brand, including a sense of belonging and excitement.

Powered by the perfect fusion of expertise and technology

Hi brands™ is highly actionable, providing a granular and diagnostic view of your brand and category competitors’ relative strengths, weaknesses and shifting positions over time; so you can take impactful decisions faster to ensure the future health of your brand and in-market success.

It offers brand managers and marketers a better perspective than traditional static measures. It can be used alongside or integrated with your existing brand tracker and it can be linked with category needs and brand perceptions to give a totally holistic view.

Developed with Aston Business School and finalist in the MRS best innovation awards, this compelling brand health measurement model is delivered at the speed your business demands through the perfect fusion of expertise and technology.

Find out more

To deliver a step change in your brand’s health contact our experts today to:

  • find out more about the hi brands® study
  • get your brand added to the next wave of research
  • ask for your category data we hold
  • talk to us to explore if the framework can be incorporated into your existing brand tracking programme.
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Further information

  • hi brands™image

    Harris Interactive has developed a brand health management framework, hi brands™, which uniquely offers a forward-looking measure of brand sustainability.

Top UK Brands - latest infographics by category

  • hi brands – Teaimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Tea brands.

  • hi brands – Banksimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Banking brands.

  • hi brands – Consolesimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 3 sustainable Console brands.

  • hi brands – Credit Cardsimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Credit Card brands.

  • hi brands – Crisps and Snacksimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Crisps and Snack brands.

  • hi brands – Energy Suppliersimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Energy Supplier brands.

  • hi brands – Gamblingimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Gambling brands.

  • hi brands – Mobile Operatorsimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Mobile Operator brands.

  • hi brands – Mobile Phonesimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Mobile Phone brands.

  • hi brands – Price Comparison Websitesimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Price Comparison Website brands.

  • hi brands – TV Channelsimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable TV Channel brands.

  • hi brands – Wearablesimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Wearable brands.

  • hi brands – Airlinesimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Airline brands.

  • hi brands – Hotelsimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Hotel brands.

  • hi brands – Wealth Managementimage

    The hi brands study measures brand sustainability across penetration, equity, future relevance and vitality for a wide variety of popular brands. These are the UK's top 5 sustainable Wealth Management brands.