Assess the potential of communication ideas, messages and positioning to determine which ones are worthy of developing into concepts or storyboards.

Injecting consumer insight into your creative development cycle early ensures you develop strong communication messages and advertising ideas that best support your brand strategy. However, owing to budget and time constraints, many brands are often forced to ignore consumer insight and ultimately take important decisions based on their internal view only.

With our Comms Screening you can now assess your initial communication messages and creative ideas amongst your consumer audience more rapidly and cost-effectively than ever before! And you’ll see which of your communications will be worth developing further to make the most of your effort and investment.

Further information