Our Comms Pre-Launch solution delivers a fast, flexible and expert approach to help you optimise the effectiveness of your comms prior to launch for in market success. And because it’s powered by Toluna Start automation, you get best-practice research quality coupled with instant access to your target audience and real-time reporting, all at the speed your business demands.

Improve the quality and potential impact of ads, and minimise elements that could lead to an unsuccessful launch:

• Clearly communicate the desired message to your target audience
• Create strong emotional engagement and appeal
• Drive the desired outcomes including brand association and

Key metrics include:

• Brand funnel
• Overall likeability
• Brand perceptions pre and post comms exposure
• Brand and product/service linkage
• Core message
• Emotion classification and intensity
• Slogan and music evaluation
• Call to action

Our Comms Pre-Launch solution delivers speed, flexibility, quality, expertise and value for money.

Further Information