Our Comms Post -Launch solution delivers a fast, flexible and expert approach to assess how well your ads are performing in market. And because it’s powered by Toluna Start automation, you get best-practice research quality coupled with instant access to your target audience and real-time reporting, all at the speed your business demands.

Learn if your comms campaign is delivering as predicted by measuring its recognition, brand impact, likeability and emotional engagement.

• Understand what elements of the campaign worked or didn’t work
• Learn how the target audience responded to the campaign
• Review ultimate effectiveness of the campaign versus objectives
• Provide valuable learnings for future campaigns

Key metrics include:

• Brand funnel
• Ad, product/service, message, slogan and channel recall
• Brand and product/service linkage
• Overall likeability
• Brand perceptions pre and post comms exposure
• Emotion classification and intensity
• Call to action

Enhanced comms tracking
Your communication/ad effectiveness can be measured via a single standalone survey or across several surveys or in conjunction with hi brands, our proprietary brand health measurement model, as part of a pre and post campaign assessment where brand uplift is also monitored. Contact your account manager for more details.

Further Information