Comms Post-Launch

Our Comms Post -Launch solution delivers a fast, flexible and expert approach to assess how well your ads are performing in market. And because it’s powered by Toluna Start automation, you get best-practice research quality coupled with instant access to your target audience and real-time reporting, all at the speed your business demands.

Learn if your comms campaign is delivering as predicted by measuring its recognition, brand impact, likeability and emotional engagement.

  • Understand what elements of the campaign worked or didn’t work
  • Learn how the target audience responded to the campaign
  • Review ultimate effectiveness of the campaign versus objectives
  • Provide valuable learnings for future campaigns

Key metrics include:

  • Brand funnel
  • Ad, product/service, message, slogan and channel recall
  • Brand and product/service linkage
  • Overall likeability
  • Brand perceptions pre and post comms exposure
  • Emotion classification and intensity
  • Call to action

Enhanced comms tracking
Your communication/ad effectiveness can be measured via a single standalone survey or across several surveys or in conjunction with hi brands, our proprietary brand health measurement model, as part of a pre and post campaign assessment where brand uplift is also monitored. Contact your account manager for more details.


Further Information

  • Comms Post-Launchimage

    Assess your communication's impact immediately after launch, throughout the lifetime of the campaign or overall once your campaign finishes.