Today’s marketplace is typified by brands seeking to differentiate themselves, keen to explore new market opportunities, and determined to identify and communicate unmet consumer needs in pursuit of competitive advantage.
The most powerful marketing strategies succeed in motivating people at the deepest levels of values and emotions, and give visible ‘reasons to believe’ via clear product features and benefits.
To meet the challenge of keeping one step ahead, today’s marketers need to ask themselves:
Our approach, successfully combines expert knowledge with technology, deep sector understanding, brand strategy and communication know-how and robust marketing insight to enable you to answer all these questions. The approach gives you everything you will need to define your future brand strategy and communication activities in a fast and agile way.
How do we do it?
We thoroughly investigate the critical steps necessary for developing your brand strategy:
In support of this activity we implement a blend of some creative ‘tools’ within our portfolio such as needs mapping, segment and brand footprints or brand linkage and blend of our agile or automated products such as communication screening; creative testing or hibrands; tools which deliver fast and agile solutions for you to be able to decide quickly and with lower budget you spent in the past.
To understand how to build a positioning, we study consumer perception and motivation following the maxim:
“Persuade rationally, motivate emotionally”