Experience has taught us that every client is unique, and every problem is specific . As a result Harris Interactive Brand Communications Research focuses on providing clients with truly actionable insights by taking a holistic consultancy approach. By carefully assessing the underlying research challenge, we appropriately select and blend proven tools and techniques to deliver a joined-up solution to meet our clients’ particular requirements.
A brand and communication framework which is grounded in behavioural economics. It offers you an unparalleled understanding of how consumers make brand-based decisions
Touchpoint modelling distinguishes the brand effects of different marketing actions as well as true effectiveness of different media. It empowers you to allocate resources more effectively and deliver greater bang for your marketing buck
Mapping the relevancy of your brand positioning to the needs of customers within the marketplace. It enables you to effectively evaluate future growth strategies
A senior brand and communications consultant is assigned to each project help design the best approach to address your research issue, as well as deliver actionable insight beyond standard charts and data. The Consultant works closely with all stakeholders, helping you to understand the results and most importantly, giving you a direction on how to solve the key issues the research reveals.
As consumer expectations evolve at pace, how do you ensure your brand is set for success? Is it building future relevance, excitement and creating a sense of belonging? Will it simply survive or thrive?
Take your brand to new heights
Join us at Landing Forty Two, 8.30-11.30am on Thursday 19th March, where we’ll be sharing the very latest insight from our 2020 hi brands* research, powered by the perfect fusion of expertise and technology. Nominated as a finalist in the 2016 MRS best innovation awards, hi brands is a compelling brand health measurement model, developed in conjunction with Aston Business School.
Places Limited – Reserve your place today
Hear from leading expert and hi brands co-creator, Dr Keith Glanfield, Assistant Professor at the Marketing and Strategy Group, Aston Business School and author of “Brand Transformation” and category experts in CPG, Media & Entertainment and Financial services.
You’ll also have the opportunity to meet with peers in your industry to discuss challenges, solutions and tips and tricks with our experts.
So join us for yet more speed, quality and unique perspectives; you’ll get to ride the fastest commercial elevator in Europe to exclusive ‘hi’ views to inspire and energise your brand thinking!
Places Limited – Reserve your place today
Join us in London where Magda Jablkowska-Citko, Research Director CPG will be presenting our latest trends in CBD and uncovering the truth about the product’s potential in the UK market. Including:
For more information and to register: https://shopperinsightconference.com/brochure
Join us in Amsterdam, where Debbie Senior, VP Global Products and automation ITWP will be sharing the share the latest research findings from our hi brands research at IIEX.
Rearview Mirror No More: Using Brand Tracking to Drive Future Success
Building a sustainable and healthy brand is critical for driving higher levels of buyer consideration, recommendation and trust.
While brand tracking is an important measure for any brand, it can tend to focus just on brand penetration and equity which is more reflective of past and current performance, ultimately leaving brand managers to look in the rearview mirror, as opposed to looking to the future. This is why the value of brand tracking is being called into question.
This innovative brand tracking approach reflects modern marketing in a digital era; building sustainable, future relevant brands, which create consumer excitement, engagement, co-creation and empathy, and gain competitive differentiation.
For more information and to register: https://iiex-eu.insightinnovation.org/
Thank you for the terrific presentation today. Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”