The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?

This short webinar reviews results from the UK Alcohol sector – recorded April 3rd – with an introduction from Lida Walsh – Head of Solutions at Harris Interactive to explain the model.

The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?

This short webinar reviews results from the UK Energy sector – recorded April 3rd – with an introduction from Lida Walsh – Head of Solutions at Harris Interactive to explain the model.

The prevailing models for measuring brand effectiveness are largely based on examining past and present performance indicators, and can fall short of telling brand managers anything about their brand’s future potential. What was a strong brand yesterday, may still be strong today – but what does tomorrow look like? Will your brand still be as relevant?

This short webinar reviews results from the UK Newspaper sector – recorded April 3rd – with an introduction from Lida Walsh – Head of Solutions at Harris Interactive to explain the model.

Recorded on 7th December and presented by Sabrina Qureshi, Head of Online Communities at Harris Interactive, this session details the 4 key steps required to enable businesses to drive growth through engaged customer communities.

The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016. Here we share the latest wave of results…