The Grocer

For the past 10 years Harris Interactive has been a trusted research partner to The Grocer magazine providing timely, relevant and topical consumer research to support in-depth feature articles appearing within the magazine. More recently, we provide the Grocer with rapid access to consumer insight to support monthly digital features appearing on their website; as well as the print magazine.

The Grocer’s digital features explore a range of topics in great depth from Alcohol to Baking, Milk to Confectionery – and for each feature Harris Interactive publishes an insight report to support our research appearing in the articles.

A selection of our most recent reports can be found below. The full archive of reports can be found in the reports section of this website.

For more information about our work with The Grocer or to commission consumer research of your own, please contact us.


Latest Reports

  • The Grocer: Cleaningimage

    Social media is a significant influencer of cleaning behaviour with a third saying it encourages them to buy more products and clean their homes more often.

  • The Grocer: Bottled Waterimage

    The majority of consumers (38%) agree that bottled water is a big cause of environmental problems .

  • The Grocer: Meal Dealsimage

    Just over one-fifth of consumers are buying more meal deals compared to last year, higher amongst the younger consumer and males.

  • The Grocer: Veganimage

    Most Brits are not currently vegan, and half don’t know anyone who follows a vegan lifestyle. The younger generation are more likely to know a vegan.

  • The Grocer: Is Lack of Sleep Keeping You Awake?image

    The majority of consumers struggle to sleep, with over 6 in 10 having difficulty sleeping weekly or more often.

  • The Grocer: Ethical Tradingimage

    Nearly 7 in 10 respondents believe that buying food and drink that’s ethically sourced is important.

  • The Grocer: Plant-Based Foodimage

    84% of respondents had heard of the term “Plant-Based”, but over a quarter think that plant based is about eating more plants without cutting out meat and dairy.

  • The Grocer Report: Food To Goimage

    Over half of those who purchase lunch-to-go during the week, prefer to buy sandwiches, compared to just over a quarter that prefer to have hot food.

  • The Grocer Report: Ciderimage

    A third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.

  • The Grocer: Pet Foodimage

    Nearly six in ten pet owners agree that pet food is as important to them as food for the family.

  • The Grocer Report: Noodlesimage

    In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women.

  • The Grocer Report: Hot Beveragesimage

    Over half (56%) consume tea everyday, with just over three quarters of consumers drinking tea on a weekly basis.

  • The Grocer Report: Male Groomingimage

    Who spends more effort and money on their grooming – men or women? Harris Interactive was interested to get to the bottom of this and try bring some clarity to the discussion.

  • The Grocer Report: Synthetic Milkimage

    Three quarters (74%) of those buying alternative milks did this as they felt it was better for their health

  • The Grocer Report: Breakfastimage

    One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday

  • The Grocer Report: Snackingimage

    Snack brands are mixing things up! A new wave of innovative, healthy, low-calorie snack options has been taking over the UK market.

  • The Grocer Report: Confectioneryimage

    8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.

  • The Grocer Report: Alcoholic Drinksimage

    Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.

  • The Grocer Report: Franchise and Fasciaimage

    Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly

  • The Grocer Report: Ice Creamimage

    Over three in ten (31%) regularly eat ice cream, with males more likely to eat ice cream on a more regular basis.

  • The Grocer Report: Plant-based Foodimage

    A quarter of UK adults are planning to reduce the amount of meat they eat across the next 12 months. This is highest amongst the under 35s


  • Lucia Juliano
    Head of Research UK & NL
    Lucia leads the research team for our clients based in the UK & the Netherlands, she has over 20 years' experience in the market research industry across client & agency roles. In her current role Lucia is responsible for supporting clients to best implement agile research practices in their teams. Lucia has experience of working on a variety of strategic & tactical research projects including brand & new product optimisation, communication strategy, channel development as well as market entry, market sizing & segmentation studies.