For the past 10 years Harris Interactive has been a trusted research partner to The Grocer magazine providing timely, relevant and topical consumer research to support in-depth feature articles appearing within the magazine. More recently, we provide the Grocer with rapid access to consumer insight to support monthly digital features appearing on their website; as well as the print magazine.
The Grocer’s digital features explore a range of topics in great depth from Alcohol to Baking, Milk to Confectionery – and for each feature Harris Interactive publishes an insight report to support our research appearing in the articles.
A selection of our most recent reports can be found below. The full archive of reports can be found in the reports section of this website.
For more information about our work with The Grocer or to commission consumer research of your own, please contact us.
Social media is a significant influencer of cleaning behaviour with a third saying it encourages them to buy more products and clean their homes more often.
The majority of consumers (38%) agree that bottled water is a big cause of environmental problems .
Just over one-fifth of consumers are buying more meal deals compared to last year, higher amongst the younger consumer and males.
Most Brits are not currently vegan, and half don’t know anyone who follows a vegan lifestyle. The younger generation are more likely to know a vegan.
The majority of consumers struggle to sleep, with over 6 in 10 having difficulty sleeping weekly or more often.
Nearly 7 in 10 respondents believe that buying food and drink that’s ethically sourced is important.
84% of respondents had heard of the term “Plant-Based”, but over a quarter think that plant based is about eating more plants without cutting out meat and dairy.
Over half of those who purchase lunch-to-go during the week, prefer to buy sandwiches, compared to just over a quarter that prefer to have hot food.
A third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.
Nearly six in ten pet owners agree that pet food is as important to them as food for the family.
In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women.
Over half (56%) consume tea everyday, with just over three quarters of consumers drinking tea on a weekly basis.
Who spends more effort and money on their grooming – men or women? Harris Interactive was interested to get to the bottom of this and try bring some clarity to the discussion.
Three quarters (74%) of those buying alternative milks did this as they felt it was better for their health
One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday
Snack brands are mixing things up! A new wave of innovative, healthy, low-calorie snack options has been taking over the UK market.
8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.
Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.
Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly
Over three in ten (31%) regularly eat ice cream, with males more likely to eat ice cream on a more regular basis.
A quarter of UK adults are planning to reduce the amount of meat they eat across the next 12 months. This is highest amongst the under 35s
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