Harris Interactive set out to understand UK sports in a holistic way, capturing:
Research was conducted on the QuickSurveys platform, owned by Harris Interactive and Toluna, among 1,000 representative members of the UK population on September 13th 2019.
The report is available as a PDF download here: Sports Participation, Viewing and Fandom in the UK
For further information about this study or details of how your organisation can leverage QuickSurveys, please contact the report author below or your account manager at Harris Interactive or Toluna.
Includes a 'Sports Index' summarising engagement levels across a mix of 21 team and individual sports.
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