Sports Participation, Viewing and Fandom in the UK

Harris Interactive set out to understand UK sports in a holistic way, capturing:

  • Weekly participation in sports (matches, competitions, training)
  • Sports viewed in-person or via live broadcast
  • Sports fandom
  • As well as reporting these as separate KPIs, we have created a Sports Index to summarise engagement levels across a mix of 21 team and individual sports.

Research was conducted on the QuickSurveys platform, owned by Harris Interactive and Toluna, among 1,000 representative members of the UK population on September 13th 2019.

The report is available as a PDF download here:  Sports Participation, Viewing and Fandom in the UK

For further information about this study or details of how your organisation can leverage QuickSurveys, please contact the report author below or your account manager at Harris Interactive or Toluna.



Report Download

Report Author

  • Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.