It's easy to assume that Generation-Z, successors of Millennials, will adopt the same characteristics as their predecessors. Our latest study reveals differences...
84% of respondents had heard of the term “Plant-Based”, but over a quarter think that plant based is about eating more plants without cutting out meat and dairy.
This report considers handset ownership, network and contract type, attitudes to upgrading, and new features and functionalities which encourage purchase of a new phone.
Harris Interactive is delighted to see its research published in a new major report by the BBC, showcased in this week’s Media, Tech & Society Conference 2019 hosted by the BBC.