Harris Interactive and Toluna used Toluna QuickSurveys to explore how UK football fans are responding to existing and predicted changes in the game. This included changes in response to COVID-19 and proposed changes to sponsorship rules.
To understand fans’ thoughts on these areas, we conducted online interviews with 1,626 football fans from 10th – 15th July 2020. This was targeted only towards people who considered themselves as liking football (61% of the UK population).
The full report and accompanying infographic are available to download below.
Data was collected with quotas on age, gender and region to reflect national census data for UK citizens aged 18+. Data was weighted to the following:
For further info please contact the author of this report.
Gearing Up for 2020-21 - Football fans’ views on the impact of COVID-19 and football sponsorship
Harris Interactive and Toluna used Toluna Quicksurveys to explore how UK football fans are responding to existing and predicted changes in the game.