Customer Power provides competitor benchmarking trends and insight about consumer relationships and experiences, helping brands to make sense of the ever-changing world. It is nationally representative of the UK population aged 18+. Brands can pay for access to data for their own sector, multiple sectors, or best in class brands across sector, through an online reporting platform.
Customer Power also contains key metrics from our new brand sustainability model hi brands™; addressing brand future relevance and vitality. We now have a clear customer read on customer relationship and experience strengths and weaknesses for each brand (important for retention), as well as how sustainable those brands are for the future (important for acquisition). As a special promotion, this additional insight is currently included in our standard pricing.
Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities.
On this complementary webinar Jack Lee, our Head of Insight Communities, will share advice and best practice guidance on how to plan for community success, based on his years of experience working with leading brands across multiple sectors.