Buzz Report

For the past 8 years, the Harris Buzz Report has been conducted monthly to establish the levels of buzz surrounding the latest news and product releases within technology, media and entertainment – based on a nationally representative sample of GB residents aged 16-64. Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.

The all new Buzz offers more
We’ve overhauled the design and functionality of the output which now includes data on every single news item we’ve covered over the past 8 years, with additional information such as the brand covered, sector and date measured – all of which can be searched and sorted in the Excel format.

It can help in the following ways:

• Benchmarking the cut through of new releases among the GB public
• Benchmarking the excitement and discussion buzz created
• Benchmarking within sector/product and across sectors

The latest issue deals with the following topics and is free to download on the link below:

Buzz – Wave 104, October 2019 (.xlsm file)

  • 2019 Rugby World Cup in Japan commences
  • Amazon release ‘Echo Buds’ wireless earbuds
  • Apple release iPhone 11 and 11 pro
  • Apple’s new gaming service Apple Arcade launches
  • Borderlands 3 video game
  • Call of Duty: Mobile free-to-play mobile video game
  • FIFA 20 video game
  • Gears 5 video game
  • HTC Vive Cosmos Virtual Reality headset
  • Legend of Zelda: Link’s Awakening video game
  • MPs call for in-game spending regulation & outright ‘Loot Box’ ban for children in video games
  • NBA2K 20 video game
  • Peaky Blinders Series 5 finale on BBC One

Latest Reports

  • Harris Buzz Wave 104image

    The 2019 Rugby World Cup has topped our familiarity buzz this month, with more than half of the GB audience stating they are familiar...

  • Harris Buzz Wave 102image

    Boris Johnson taking the reins as Prime Minister has topped our familiarity buzz this month, ranking 4th place in our all-time familiarity list.

  • Harris Buzz Wave 101image

    Glastonbury 2019 tops our familiarity buzz for July, with 8 in 10 of the British public stating they are familiar. Toy Story 4 and the FIFA Women's World Cup follow closely in second and third place.

  • Harris Buzz Wave 98image

    Disney and Marvel's latest blockbusters top our familiarity buzz this month, with around 7 in 10 of the GB audience stating they are familiar with Dumbo Movie, and 6 in 10 with Captain Marvel Movie.

  • Harris Buzz Wave 97image

    It's awards season and this year's Oscars and Brit Awards top our familiarity buzz for March, with around 7 in 10 of the British public stating they are familiar.

  • Harris Buzz Wave 95image

    This wave the sad news about HMV topped our familiarity buzz, with two thirds of the GB audience stating they are familiar.

  • Harris Buzz Wave 94image

    The launch of PlayStation's retro console (Classic) tops the awareness poll this December. Results from a study for the Gambling Commission revealing a shocking finding ...

  • Harris Buzz Wave 93image

    Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November.

  • Harris Buzz Wave 92image

    Killing Eve premiering on BBC One & Three, Apple's latest innovations and FIFA 19 are the most exciting topics from our Buzz poll this month.


  • Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.