The world has changed and top CMOs are changing their approach to brand health management

New realities of work and health have changed the way consumers view their world. It’s more important than ever for brands to understand how these sweeping changes impact buying decisions and choices now.

As many brands look to reestablish their footing after a tumultuous 2020 that saw marketplace disruption and shifts in customer expectations

We looked at satisfaction and consumer confidence to segment our audience

Understand the changing needs of consumers this year. Learn more in the 14th Wave of our Global Barometer.

Toluna and Harris Interactive surveyed over 5,000 mobile gamers about their attitudes, usage, and preferences for streaming, ads, and more.

Gearing Up for 2020-21 - Football fans’ views on the impact of COVID-19 and football sponsorship

Harris Interactive and Toluna used Toluna Quicksurveys to explore how UK football fans are responding to existing and predicted changes in the game.

Social media is a significant influencer of cleaning behaviour with a third saying it encourages them to buy more products and clean their homes more often.

The majority of consumers (38%) agree that bottled water is a big cause of environmental problems .