Case Studies

Please search our archive of Toluna and Harris Interactive Case Studies using the filters below:

  • One of the world’s largest wine companies with a portfolio of some of the most awarded and recognized brands in the world. With a mandate from the CEO to ensure that every decision in the organization was consumer-led, they were looking for an insights partner with global reach and the ability to target an array of audiences.
  • At Reckitt, there was a clear call from throughout the business to conduct more research, especially in support of existing and new product development. With little budget and a need for agility, they needed a trusted tool to consistently deliver insights.
  • A major pharmacy needed a consumer insights partner to test their research. With an expansive footprint, it was imperative to understand the in-store customer experience. Not only was the pharmacy looking to gauge in-store customer sentiment, but it needed to understand if all 9,000 plus stores maintained the same corporate guidelines.
  • Certified Angus Beef was the first branded beef program. But when the pandemic hit, in-store shopping decreased, the restaurant industry saw a rapid decline, and people stopped seeking out premium products. They needed to understand how to quickly pivot their strategy to appeal to consumers and motivate brands to use the Certified Angus Beef label. They also needed to refine their messaging to encourage in-person dining.
  • With over 85 years of category experience, Nestlé Purina are the experts in pets’ nutritional needs. And when it comes to pet nutrition, they don’t just try to meet standards – they strive to exceed them. That’s why Nestlé Purina relied on Toluna to gauge market demand and consumer sentiment surrounding a new sustainable dog food product.
  • The head of consumer insights at Orange, a French telecommunications company, wanted to centralize research and make it more efficient for his team. The digital division of the organization had been conducting DIY research because they felt traditional approaches were too costly and timely. Our contact wanted to support this work and prove that research could be agile.