This research community enables a global publisher to properly understand the audience of their titles in order to inform book content, branding and positioning. Our research has had direct impacts on books in stores

Our client, a UK charity, was looking for an all-year-round research tool to test ideas with their core supporter segments in different ways, and to create stronger brand affinity with the supporters.

Our client wanted to grow their knowledge of their customer segments, cost-effectively in a flexible yet scalable manner, providing a real-time / always-on approach to enable better, faster decision making across their enterprise.

Our client in the airline industry was looking for direct in-flight comparisons against competitors across a range of service points including cabin attractiveness, crew services, in-flight entertainment and more…

Harris applied its relationship management expertise to track customer loyalty and advocacy for this global software technology firm. Harris were able to identify what is most important to customers, and create actionable recommendations to improve customer relationships.

This Financial Services Relationship Management case study demonstrates how Harris delivered an improved understanding of our client's customer's business needs, which enabled them to deliver sustainable, profitable performance to outperform the market both locally and globally.