Harris applied its relationship management expertise to track customer loyalty and advocacy for this global software technology firm. Harris were able to identify what is most important to customers, and create actionable recommendations to improve customer relationships.

This Financial Services Relationship Management case study demonstrates how Harris delivered an improved understanding of our client's customer's business needs, which enabled them to deliver sustainable, profitable performance to outperform the market both locally and globally.

Bringing our client closer to their customers and staying ahead of the competition, by helping them to better understand changing needs of different segments, prioritise improvements to the experiences that have the most impact on loyalty and retention, and doing so in a way that is sustainable and profitable for their business.

By taking action from the research our client has seen record booking levels and exceptional levels of visitor satisfaction. The attraction has won internationally recognised Awards for Excellence.

This piece of research improved the customer journey through all key areas of the experience to meet customer needs and priorities and drive improving standards of service in the Insurance industry. A syndicate of 12 insurers. Benchmark tracking since 1998 - satisfaction with household and motor claims handling post event. Online portal for access to results.

Communities are the perfect solution for engaged research with your target audience, but it is critical to ensure you are getting the valid answers you need to make informed business decisions. Understanding your community members and their relationship with your brand is key to ensuring the right people are answering the right surveys, and correctly interpreting their wider needs and expectations is vital when you’re spending your valuable budget based on their opinions.