This research community enables a global publisher to properly understand the audience of their titles in order to inform book content, branding and positioning. Our research has had direct impacts on books in stores... Read More
Our client, a UK charity, was looking for an all-year-round research tool to test ideas with their core supporter segments in different ways, and to create stronger brand affinity with the supporters.... Read More
Consumers around the world use new technology in different yet consistent ways.
84% of respondents had heard of the term “Plant-Based”, but over a quarter think that plant based is about eating more plants without cutting out meat and dairy.
Price Express, part of our NPD Express suite, leverages the best of pricing methodologies and technology to support your pricing
PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.
Recorded at The Science Gallery in London, on 3rd October 2019, we showcased how we’re helping leading brands take their New Product Development projects to the next level. With case study presentations and interactive round-table discussions there was plenty to cover at the event.
A taste of ITWP’s #agilityparadox19 June 2019 – The Berkeley Hotel, London. Harris Interactive UK and Toluna were joined by more than 130 marketing and research professionals, and guest speakers from Coke, HSBC and Reckitt Benckiser to explore the agility paradox.