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LATEST CASE STUDIES

A Charity Community

Our client, a UK charity, was looking for an all-year-round research tool to test ideas with their core supporter segments in different ways, and to create stronger brand affinity with the supporters.... Read More

A Global Technology Community

Our client wanted to grow their knowledge of their customer segments, cost-effectively in a flexible yet scalable manner, providing a real-time / always-on approach to enable better, faster decision making across their enterprise.... Read More

A Travel Community

Our client in the airline industry was looking for direct in-flight comparisons against competitors across a range of service points including cabin attractiveness, crew services, in-flight entertainment and more…... Read More

LATEST REPORTS

  • 84% of respondents had heard of the term “Plant-Based”, but over a quarter think that plant based is about eating more plants without cutting out meat and dairy.

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  • Nearly 7 in 10 respondents believe that buying food and drink that’s ethically sourced is important.

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LATEST INFORMATION SHEETS

  • Price Express, part of our NPD Express suite, leverages the best of pricing methodologies and technology to support your pricing
    strategy.

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  • PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.

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LATEST VIDEOS AND DEMOS

  • The Art and Science of Product Development
    The Art and Science of Product Development

    Recorded at The Science Gallery in London, on 3rd October 2019, we showcased how we’re helping leading brands take their New Product Development projects to the next level. With case study presentations and interactive round-table discussions there was plenty to cover at the event.

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    • Agile Research
    • NPD Express
  • Agility Paradox 2019
    Agility Paradox 2019

    A taste of ITWP’s #agilityparadox19 June 2019 – The Berkeley Hotel, London.  Harris Interactive UK and Toluna were joined by more than 130 marketing and research professionals, and guest speakers from Coke, HSBC and Reckitt Benckiser to explore the agility paradox.

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    • Agile Insight
    • Agility Paradox