Harris Interactive UK’s Pete Cooke to lead Communities practice

Harris Interactive UK

London 26th May 2015: Harris Interactive UK appoints Pete Cooke to head up its Communities practice.

Cooke, who has been with Harris Interactive UK for fifteen years, is to couple the best research thinking, category expertise and technology to meet the increasing demand for flexible, full-service communities.

As a result, Harris Interactive’s combination of award winning research and best-in-class community platform technology, real-time reporting and global respondent access panels, now provides clients with deeper, clearer insight at the speed their business demands.

Commenting on developments, Pete Cooke, said: “Our clients tell us they want smart, tailored research, deep contextual understanding and expert advice to help deliver real business benefits. They want the best tools to meet their specific needs in a flexible and efficient way, all seamlessly implemented and managed under one roof.”

ITWP Acquisitions became the sole shareholder of Harris Interactive UK, Germany and France in July last year. Frederic Charles Petit, CEO ITWP, commented: “We are delighted with Pete’s appointment to lead and develop the Harris Interactive Communities practice. Combining world-class technology and automation with Harris Interactive’s sector and research expertise is a key part of our strategy to develop the company moving forward. We believe it delivers a smarter and more impactful solution for our clients, designed and delivered around their specific needs.”

Cooke will be supported by a global team of experts in building and maintaining community panels across virtually every brand sector. Further appointments are expected to be announced shortly to support the development and growth ambitions of the business.

Steve Evans and Denholm Scotford, both longstanding members of the Harris Interactive team, now step into Cooke’s previous position to jointly head-up Harris Interactive’s Technology, Media, Telecoms and Entertainment research practice in the UK.


About Harris Interactive: Harris Interactive (comprising Harris Interactive UK Ltd, Harris Interactive SAS in France, and Harris Interactive AG in Germany) is a full service, consultative custom market research agency. Our international activities span both consumer and business-to-business markets, specialising in: automotive; consumer packaged goods; energy; entertainment; financial services; healthcare; media; technology; telecoms; and travel.

About Harris Interactive Communities: Harris Interactive Communities combine the speed, ease and cost effectiveness of a real-time research platform with the expertise, value and impact of a full-service research partner. Our communities are not just smarter. We work them harder:

  • Providing the thinking, guidance and tools to optimise research activities and extract critical insights at the speed business demands
  • Blending multiple data sources to deliver the right results for business: community opinions, transactional and behavioural data, CRM information, social media opinions, and one of the world’s largest online panels can be integrated and contextualised
  • Helping identify, prioritise and implement the best initiatives for the successful development of business
  • Delivering a purpose-built, customisable, community and a suite of sophisticated real-time reporting tools tailored to specific requirements From a name you can trust:
  • Award winning full service research experts
  • Pioneer of online panels and communities since the early 2000’s • Over 150 online communities around the world on our proven technology platform
  • One of the most comprehensive community implementation and management infrastructures in the industry
  • Global respondent access panels For more information on Harris Interactive Communities: www.harrisinteractivecommunities.co.uk

  • Harris Interactive Communities
  • Online Communities
  • Pete Cooke