Qureshi joins from Vision Critical as Cooke moves to head up Digital

London, 10th December 2015, Harris Interactive has appointed Sabrina Qureshi as Head of Online Communities to help strengthen the Harris community team, offer and service.

Qureshi brings years of valuable insight community and full-service research experience. She joins from Vision Critical, a customer intelligence platform provider, where she delivered end-to-end community services and best practice in a variety of industry sectors including telecoms, retail and media clients. Prior to this she spent 4 years at TNS delivering full service research across consumer and B2B markets including travel and automotive.

She will work across the Harris delivery teams and client base to help optimise the implementation, management and effectiveness of client’s communities; and help to drive the development of all aspects of the offer, bringing together existing and emerging cutting-edge technology and research services from around the Harris business.

Qureshi comments: “I’m thrilled to join Harris at such an exciting time for the business and the MR industry. Harris’ has an ability to stay ahead and provide the ultimate customer centric solutions which is pivotal for the future of the industry. I’m happy to be able to work closely with the digital team to help drive this movement.”

In this role, Qureshi will report to Pete Cooke, who now takes on the expanded role of Head of Digital, encompassing Harris’ communities business and other technology-based solutions designed to deliver impactful decisions faster. Cooke comments, “Sabrina is a top-notch addition to our expanding team in this growing area of the business and we’re delighted that our clients will now benefit from her expertise and guidance. Sabrina’s track record around innovative approaches and stakeholder engagement will help us take the value we deliver to clients to the next level. This appointment reaffirms our focus on helping clients make impactful decisions faster and empowering them to stay ahead of what’s next.”

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About Harris Interactive

Harris Interactive is a full service, consultative custom market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

Harris Interactive recently launched its new corporate identity. For more information: www.harris-interactive.co.uk