Harris Interactive launches Concept Express™

An automated real-time concept testing service

Ian Smith

London, UK, 4th October 2016: Harris Interactive UK, a leading market research agency, has today announced the launch of Concept Express™ – a rapid concept testing service.

Concept Express™ enables businesses to make faster decisions on product and service concepts prior to launch – for less budget and without compromising on quality.

Users of the new service will be able to test up to eight concepts at a time, across a general population audience, receiving results in less than 24 hours; or amongst a targeted audience within several days. Users benefit from a comprehensive suite of deliverables, all of which are populated in real-time as fieldwork progresses.

“We’ve developed Concept Express™ in response to a continuing demand from clients for quality research that delivers real-time insights”, explained Harris Interactive’s Head of Research, Susan Vidler. “Our blended approach of best-in-class methodology, with the use of Toluna’s automated platform and dashboard, means our clients can now make smart, impactful decisions faster and more cost effectively.”

Concept Express™ will help Harris Interactive’s clients to:

• Test audience perceptions of different concepts
• Assess the optimum concepts for maximising sales/growth for new products or existing products
• Develop the elements/features of the most promising concept(s)
• Evaluate the perceived audience size for each concept
• Justify further investment in product development
• Identify the key attitudes, motivations, or barriers towards the product(s)
• Optimise product launch communications

As part of its standard service, Harris Interactive will help clients design questions and concepts from the outset, and launch the survey to a specific target audience. The wider service will also include category benchmarking, sector interpretation, and bespoke analysis and reporting.

Commenting on the development of the new platform, Debbie Senior, VP Global Products and Automation at Harris Interactive commented: “We’re delighted to offer this enhanced service to all our current and future Product Development clients. The Harris team has successfully combined Toluna’s innovative technology platform, robust research methodology, and industry expertise to create a simple to access, managed service, which delivers super-quick and affordable concept testing solutions.”

Concept Express™ is the latest product in a new range of digital and automated solutions, following on from the successful launch of Harris 24 earlier in the year.


About Harris
Harris Interactive is a full service, consultative market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

About Toluna
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 10 million members across 59 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 19 offices in Europe, North America, Asia, and MENAP. For more information, please visit corporate.toluna.com.

For more information, visit: www.harris-interactive.co.uk

Press contact:
Ian Smith
Harris Interactive UK Marketing
020 8832 1612
07989 388746


  • Automated Concept Testing
  • Concept Testing
  • Real time research