Harris Interactive expands its digital NPD research suite with new automated packaging testing solution

Harris Interactive launches PackTest Express to create faster and more cost-effective package testing

Ian Smith

London, 14 November 2017: Harris Interactive has launched PackTest Express – the latest in its expanding range of digital research products, allowing clients to better test the impact and design of new packaging.

Developed to meet the needs of today’s new product development (NPD) professionals, PackTest Express enables Harris clients to fine-tune features, messaging, claims and price to create a combination that will maximise sales on launch. Clients will be able to understand the overall strengths and weaknesses of their packaging concepts much faster and more cost-effectively than traditional methods.

PackTest Express is built on years of Harris Interactive’s best practice research expertise and powered by Toluna’s research automation technology. Harris Interactive’s research and category experts work alongside clients to provide a fully supported service from survey and audience design to reporting.

Commenting on the launch, Debbie Senior, VP Automated Products, said, “PackTest Express is the latest in a suite of products we’re developing to fulfil a market need to optimise budget investment in high quality, fast-working products across the development cycle. Our automated approach enables us to scope out projects, launch them to specific target audiences, and deliver real time results, all within the same day.”

PackTest Express works alongside the newly launched concept testing service, Concept Express, which allows clients to test new products and services prior to launch. Both products use familiar and consistent metrics, and offer real time dashboard reporting for ease of interpretation.

Susan Vidler, Head of Research at Harris, comments: “We’ve seen some great results with brands from various industries experiencing the power of Concept Express and now, with the introduction of PackTest Express, we’re delighted to provide a complementary service to support the NPD cycle further.”

PackTest Express is the latest in a range of agile and express products released by Harris Interactive, including Concept Express, Harris 24 and PopUP Communities, to help clients make impactful decisions faster and keep them ahead of what’s next.


About Harris
Harris Interactive is a full service, digital, consultative market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.
For more information, visit: www.harris-interactive.co.uk

About Toluna
Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 19 offices in Europe, North America, Asia, and MENAP. For more information, please visit corporate.toluna.com.

Press contacts:

Nadine Sanders
GingerMay PR
+44 (0) 203 642 1124

Ian Smith
Harris Interactive UK Marketing
020 8832 1612
07989 388746


  • Digital Pack Testing
  • Pack Testing
  • Packaging Testing
  • PackTest Express
  • Real-time Pack Testing