Harris Interactive, the leading full-service digital market research agency, has expanded its Financial Services research team with the appointment of the highly experienced Mark Hirst as Financial Services Research Director.
Mark will use his extensive expertise to help clients make sound strategic business decisions – particularly in the consumer digital space – across agile, fast turnaround and longer-term programmes, alongside Michael Worledge and Vicky Whiting.
Before joining Harris Interactive, Mark was Engagement Director at Chime Insight and Engagement Group for eight years, helping clients to engage organisations with the outputs of their research and drive onward action. During this time, he helped well-known brands across several markets, including financial services, maximise the return on their research investment.
Prior to that, Mark gained experience in a multitude of roles at the Post Office, most notably in his eight years as part of the client insight team. He has also held proposition, commercial development and customer-facing positions.
Mark will report to Michael Worledge, Head of Financial Services, who commented, “We’re very excited to have Mark join the Financial Services team. His sector expertise, client and agency experience, ability to tell a story and embed research into clients’ businesses will be of real benefit to our clients.”
Harris Interactive is a full-service, consultative custom market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award-winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.
Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally, our activities in the UK span both business-to-business and consumer markets.
At Harris our legacy, expertise and relationships made us who we are, but technology drives our future and speed of delivery allows us to anticipate challenges.