Frédéric-Charles Petit, CEO of ITWP Group, Joins the ESOMAR Foundation Board

Harris Interactive UK

Wilton, CT – April 8, 2019 – The ITWP Group today announced the appointment of Frédéric-Charles Petit, to the ESOMAR Foundation Board. In addition to Petit’s appointment, Toluna has agreed to power the ESOMAR Foundation’s webinar program with its services.

The ESOMAR Foundation is the charity arm of ESOMAR, the global industry association of market, social and opinion research. The consumer insights industry has a wealth of knowledge and experience that can be applied to every aspect of society to ensure a more transparent, reliable and sustainable world and the foundation brings volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims. The ESOMAR Foundation is governed by a 6-member board, consisting of four full board member appointments and two representatives of the ESOMAR Supervisory Board.

Petit is an industry visionary and speaks often among industry leaders about the transformation of market research, impacts of automation, and more. Petit founded Toluna in 2000, and has built the company organically, and led a series of strategic acquisitions. Now, CEO of ITWP, Petit leads a staff of more than 1,400, spanning 24 offices and 5 continents as Toluna, Harris Interactive Europe, and KuRunData.

Petit holds a Master’s degree in comparative jurisprudence from New York University and a diploma in advanced studies in international economic law from the Sorbonne in Paris (D. E. A.). He practiced as a French lawyer in the corporate department of Allen & Overy’s Paris office, before establishing Toluna in May 2000.

“I am thrilled to join the ESOMAR Foundation Board, and I feel that I represent our company and stakeholders,” said Petit. “The work that the ESOMAR Foundation is doing is aligned with our team’s values and mission to democratize market research and make it available to everyone. By supporting the ESOMAR Foundation, we are working with other industry leaders to help developing markets, and charitable organizations have access to the power that consumer insights provide.”

For more information on the ESOMAR Foundation, please visit For more information on ITWP, please visit:

About ITWP
ITWP Acquisitions Ltd. is a private investment firm that is the sole shareholder in Toluna, Harris Interactive Europe, and KuRunData. For more information about ITWP, visit

About the ESOMAR Foundation
ESOMAR Foundation believes that a fair, just and peaceful society is deserved by all and recognizes the immense promise that the research community offers to those striving to achieve these goals on a global level. We bring volunteers and resources together to execute projects and provide financial support to help and support charities and NGO’s to achieve their aims.

Currently, many Not-For-Profits see research only in terms of population-level facts and figures on poverty, sanitation, medicine, education etc. They are mostly unaware of the immense value that great qualitative, ethnographic and new research methodologies can have on improving the effectiveness of their work. Our hope is through the ever-increasing database and promotion of ‘Making a Difference’ case studies, we can encourage usage of more insightful and inventive research and massively increase the overall impact of market research in building a better world.

About Toluna
Toluna provides consumer insights designed to empower success in today’s on-demand, global economy. Powered by the perfect fusion of technology, expertise, and the largest global community of influencers at the ready, Toluna delivers rich, reliable, real-time insights to individuals, and companies of all sizes. Our automated consumer insights platform, TolunaInsights™ underpins everything we do. Clients can access the platform directly, leverage Toluna’s managed services, or create fully-customized digital consumer insights programs via our engineered services. TolunaInsights was built to complement QuickSurveys, Toluna’s on-demand platform designed for quick-turn, automated research.

Toluna is a founding member of the Insights on Demand Consortium, a multi-lateral group that’s advancing the principles and adoption of Insights on Demand. The company has 24 offices globally spanning Europe, North America, South America, Asia Pacific, and MENA.

About Harris
Harris Interactive is a full-service, consultative custom market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award-winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally, our activities in the UK span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are, but technology drives our future and speed of delivery allows us to anticipate challenges.


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