London, 10th August 2017: Harris Interactive UK today officially launches its PopUP Communities research solution – the latest in its expanding range of digital research products. The solution will empower Harris Interactive’s clients to run flexible qualitative and quantitative research more quickly, simply and cost-effectively than traditional approaches.

Specific target audiences can be recruited and participating within hours and the precise nature and flow of qual and quant activities can be evolved and adapted as projects progress. PopUps can run for a few days to several weeks and support a range of initiatives from product or concept development, to usage and attitude studies and communications development.

Harris Interactive experts will provide a flexible managed service around research design, project management and reporting, depending on how much clients and stakeholders wish to be directly involved in the process.

Talking about the drivers and benefits, Pete Cooke, UK Head of Digital at Harris Interactive commented: “Clients increasingly come to us with urgent requests for qual and quant studies that require instant access to their target audience, the flexibility to participate and evolve as the study progresses and access to real-time outputs. The combination of this new purpose-built platform, seamless access to our extensive global panel and sophisticated analysis tools provides the perfect solution and keeps the budget manageable.”

Key benefits of the new solution, powered by Toluna technology, include:

• Faster and lower cost recruitment of the target audience, particularly compared to traditional qualitative approaches
• Research community capabilities and benefits at a fraction of the time and cost of traditional communities
• Ease and flexibility of multiphase/multi-method activities with the same people, over time – blend live chats, unmoderated forums, 1:2:1 discussions, quant surveys, tasks and multimedia content
• Greater freedom of expression for members
• Easier interaction with and between participants and stakeholders
• Faster and more efficient analysis of insights

Clients who have used the service already have commented on the speed, ease, flexibility and the general efficiency of the whole process: “…easy to use, intuitive … the blend of forums and live discussions … ability to add topics on the fly and get people engaged straight away …stakeholders can log-in, review and influence in real time … no need to spend time producing a long report.”

Susan Vidler, Head of Research at Harris Interactive comments: “We’re delighted to announce the launch of PopUP Communities. It reflects our mission to empower clients to make impactful decisions faster, by enabling them to run flexible in-depth research, quickly and simply, amongst their desired audience, with maximum impact.”

PopUP Communities is the latest in a range of recently launched digital products available from Harris Interactive, which includes Harris 24, Concept Express, Employee Power and Online Communities.

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About Harris

Harris Interactive is a full service, digital, consultative market research agency. We are responsive, agile and committed to our clients’ success above all. We have a long history of helping brands succeed and we continuously innovate new means for obtaining insight. We set ourselves apart as we fuse sector expertise and award winning research designs with innovative tools and technology to deliver impactful, actionable insights that keep our clients ahead of what’s next.

Expert in all areas of research design, implementation, analysis, and reporting, Harris Interactive has particular strengths in customer experience, brand and new product development. Working internationally from our offices, our activities in the UK span both business-to-business and consumer markets.

At Harris our legacy, expertise and relationships made us who we are but technology drives our future and speed of delivery allows us to anticipate challenges.

For more information, visit: www.harris-interactive.co.uk

About Toluna

Toluna is a leading provider of real-time digital consumer insights and empowers companies to brainstorm ideas, uncover new business opportunities and answer their questions in real time. Toluna is transforming the way marketing decisions are made by bringing consumers and brands together via the world’s largest social voting community of 13.4+ million members across 68 countries. This real-time access to consumers is coupled with its state-of-the-art, market research survey and analytics platform. Toluna has 19 offices in Europe, North America, Asia, and MENAP. For more information, please visit corporate.toluna.com.
Press contact:
Ian Smith
ismith@harrisinteractive.co.uk
Harris Interactive UK Marketing
020 8832 1612
07989 388746