Two-thirds of people feel more negatively about charities

After media coverage of malpractice cases, survey shows

Third Sector Magazine

Almost two-thirds of people who have seen negative media stories about charities in recent months feel more negatively towards them, according to new research.

Speaking at the launch of Third Sector’s Charity Brand Index 2015 in London today, Martin Bradley, associate director of media and entertainment at Harris Interactive, which carries out the research for the publication, presented additional data from a survey of 2,000 people conducted by the market research company this month.

Sixty-six per cent of respondents said they had seen negative stories about charities in the media in recent months and, of these, 63 per cent said they now had a more negative opinion of charities in general as a result.


  • charity brands
  • charity league
  • charity perceptions
  • donations