The pandemic has made people think a lot more carefully about their money - how they’re spending it and how they’re saving it. It’s also enabled us to address our personal financial health, with more people determined to get their finances in better shape.

If we’ve learnt anything in the last 12 months, it’s what we value. This is especially true when it comes to brands and choosing brands to support and spend money. We want, and expect, brands to be more environmentally and socially conscious and behave in a compassionate and responsible way.

At Toluna/Harris Interactive and KuRunData we’ve run a Consumer Barometer study every 2-3 weeks since March 2020. The study was intended to better understand consumer changes as they unfolded during the global pandemic. In doing so, we’ve learned that consumers have been resilient, focused on saving money, and cautious about the ongoing pandemic. Download the […]

Toluna survey reveals anxiety over families, health and travel LONDON, UK, March 18, 2020 – Toluna, a leading consumer intelligence platform that delivers insights on demand, and Harris Interactive, a full-service digital consultative market research agency, today announced new findings from surveyed UK residents on the coronavirus pandemic. The research revealed that only 35 percent of […]

LONDON, UK – 05 February 2020 – New research conducted by Toluna, a leading consumer intelligence platform that delivers insights on demand, and Harris Interactive, a full-service digital consultative market research agency, has revealed some interesting perceptions on the familiarity and use of new technologies by people across the UK. Although most have used facial […]

The two products deliver faster, more cost-effective brand and communications insights for marketers in the fast-moving consumer goods, financial services, technology and media & entertainment industries.