Toluna Start: Digital Launch Event Highlights

Toluna Start Digital Launch Event

15-17 September 2020

This global launch event saw us launch the worlds fist end-to-end consumer intelligence platform delivering the best of both DIY research and Traditional Research.

Toluna Start is an end-to-end consumer intelligence platform and with a single login. You can conduct quantitative and qualitative research – either through self-service solutions or through custom research programs built with the help of our research and service experts.

Users access a wide range of on automated insights solutions covering survey design, integrated survey respondents and reporting dashboards including insights and recommendations. It’s all built inhouse and integrates Harris Interactive methodologies.

Find out more about Toluna start and book a demonstration


Delegate’s attending our 3-day digital launch event got to understand the benefits brought by a single platform that combines the flexibility, speed and value of DIY technology while maintaining the quality, expertise and collaboration expected of more traditional research. We we’re joined by experts from leading global brands.

Each day we outlined the key business drivers informing the platform’s development; delivered a short demonstration of the core solutions offered; and conducted a peer group discussion with leading insight professionals from global brands. A summary of each session is below and includes a link to the recording.

DAY 1 Highlights:

New insights to support new product development. Agility delivered.

NPD is a core focus of many insights programs and has been a key pillar of our expertise for decades. Toluna Start is designed with this core capability in mind. Our first session dived deep into the possibilities of transforming your approach to agile insights and drive impactful higher quality decisions faster.

Speakers included:

  • Nyssa Packard – Research Director, Facebook
  • Joseph Chen – Insights Lead, North America, Mondelēz International
  • Eva Vicente Egea – Iberia Market Research Manager, JTI (Japan Tobacco International)
  • Sibulele Mjali – Senior Insights Manager (QMSS), Premier Foods

What they said:

“One of the most successful things we did in Covid19 was to set up a community with Toluna focused on small businesses. We recruited them very quickly and wanted to understand how we could lean in to supporting them through Covid. It provided strong ROI.”

“We have shifted more than 60% of our research to agile approaches and we have shifted to a more quality based approach. I applaud Toluna for taking a more rigorous approach in this space. Some people are saying 2 weeks is agile and that’s not for me – 12-24 hours is agile.”

“Using the Toluna platform (which is very easy to use) we have put agile insights into the heart of the business and with it the consumers’ views… its happened very easily and the company is now used to having consumer insight in the decision making process very naturally because it is very quick, very flexible and very easy. The business comes to me with a question and 20 hours later they have what they need.”

Access the recording from Day 1

DAY 2 Highlights:

Collaborate, to win. Leverage expertise cross functionally to deliver.

In this session the team considered the visibility and accessibility features on the platform which increase efficiencies, enable collaboration, really support consistency and quality whilst maintaining agility and flexibility throughout the insights process.

Speakers included:

  • Jennifer Mathissen – VP, Customer Insights and Experience, CVS Health
  • Kalindi Mehta – Director, Consumer and Market Insights, North America Division, Colgate-Palmolive
  • Jason Winstanley – Head of Insights, Moy Park
  • Laurie Manos – Head of Global Consumer Research and Market Intelligence, Converse

What they said:

“I don’t think we will go back to the old timelines – we have prioritised our agile research and even had meetings with the President of the company where we show results we have pulled just 10 minutes before. Faster is better than prettier.”

“The finance operations team have become more interested in what we are doing, so its no longer just marketing and product that are interested in consumer insights.”

“We have a relatively small insights team and might not be as generous with the tools – but we do like to share the results with a very large distribution list. Through covid 19 we were running our QuickSurveys based tracker to review the consumer shopping habits and we could feed that straight into our forecasting models two to three times a week, and the ability to feed that insight into the business in real time was critical to business planning.”

Access the recording from Day 2

DAY 3 Highlights:

Adapt ahead of consumer needs. Agile brand and communications insights approaches.

This session focused on Agile Brand and Communication insights approaches that help you stay ahead of consumer needs. Brand and communication insights is core to many market research programs. Toluna Start has been built with this this core research need in mind.

Speakers included:

  • Jenny Lovell – UK Insight Lead, eBay Marketplaces
  • Paul Thomas – Global Director, Insights, Planning and Performance, Asahi International
  • Angelica Beard – Senior Director, Global Human Insights, Visa
  • Dan Casey – VP Global Consumer Insights & Strategy, Universal Pictures Home Entertainment NBC Universal

What they said:

“We had to be prepared to adapt quickly and use agile insights to make informed decisions more quickly. “

“Quick, agile solutions are absolutely what we need. As a business we are getting to a point where we get the results on a Friday and we are briefing the management on Monday.”

Access the recording from Day 3

Find out more about Toluna start and book a demonstration