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For consumers and brands alike, these have been truly unprecedented times—and the challenge of connecting with audiences in the right way can feel particularly difficult. Now, more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is critical. […]
The uptake and dominance of digital-only app banks has been the subject of a number of media articles in recent years and we at Harris Interactive, in partnership with This is Money, decided we’d take a look at the subject. We were keen to find out; “what is pulling consumers towards these banks”, “to understand […]
We’ve entered an unprecedented age. People have abruptly changed their spending and consuming habits, disrupting the revenue streams of many businesses and even entire industries. We have been tracking consumer trends both globally and regionally through our ongoing research study, “GLOBAL BAROMETER: Consumer Reactions to COVID-19” to get an assessment of how consumer behavior has […]
Novice investors will have experienced good times over the past decade with rising markets. But I have been wondering for some time what would happen at the next big market crash, particularly in relation to new investors enticed into stocks and shares ISAs by low interest rates on savings and the availability of DIY platforms.
In Support of the Recent Need to (Quickly) Migrate to Online Research Interview with Mathilde Lelièvre Digital technology forever changes market research with expanded access, greater efficiencies and more data points than had ever been available before. But there were perceived limitations of technology and the digital environment that prevented even seasoned researchers from moving […]
Toluna and Harris Interactive have executed the inaugural Coronavirus Barometer, surveying almost 2400 consumers in the U.S. and UK between 25-27 March on how they are coping during the global pandemic. We will update you every two weeks as perceptions change. The global Coronavirus pandemic has led to shelter-in-place and social-distancing rules in the U.S. […]