To understand how the cost-of-living crisis is impacting back-to-school shopping, we surveyed 500 parents and guardians in the UK about their spending plans ahead of the new school term.

Just like in other entertainment and media sectors, subscriptions are becoming the name of the game in the gaming industry. Offerings such as Xbox Game Pass and the newly revamped PlayStation Plus have become huge areas of focus for Microsoft and Sony, respectively, which has led to a spending spree on publisher, studio, and IP […]

Originally published by ANA. In today’s economy, the inflation rate is constantly rising in response to rapid market fluctuations, and it’s causing large shifts in consumer behavior — especially in recent months as the cost of living has risen. Inflation has already impacted consumer behavior in ways such as holding off on large purchases, making switches […]

From an emotional perspective, people feel much different today compared to a few years ago. This is being driven by a variety of circumstances—including the effects of the COVID-19 pandemic, the cost-of-living crisis, and the war in Ukraine—and has led us to wonder, ‘what are consumers doing to improve their mood or indulge?’ While some […]

Originally published by WARC and ANA. With consumer behavior and sentiment changing ever more quickly, historical data is no longer enough for brands, argues Toluna’s Phil Ahad. For brands, customer data is everything. Established brands that have been collecting data for years have traditionally had the upper hand over their competitors – largely due to a goldmine of […]

Orginially published by Asia Research Media. Businesses are always trying to stay one step ahead of their customers, trying to develop products and services that will best suit their needs. Market research has always been one of the tools in the kit to help businesses plan for the future, testing reactions to new products or ideas […]