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In a year when many consumers had their incomes affected as a result of the impact of the pandemic, financial services has played a heightened role in their day to day lives. Starting in February 2020, and therefore prior to the first Covid-19 lockdown, the Financial Services Sentiment Indicator has monitored evolving consumer sentiment in […]
Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper connections and brand loyalty, and ultimately driving increased sales.
In September, for the launch of our Toluna Start platform, we created a range of end-to-end automated solutions including one for concept testing. These surveys can be set up, customised, and launched within minutes, but as well as offer advantages of ease and speed, they provide a baseline level of quality that users can rely […]
With the world going through such a period of change and uncertainty and the impacts this has caused on the global economy, it comes as no surprise that interest rates offered by financial service providers are currently low. However in conjunction with This is Money, we wondered what factors might make people consider moving their […]
With a third (33%) of UK consumers worrying more about money than they did before the pandemic, what does this mean for how they are approaching Christmas?
To coincide with the launch of Toluna Start — the industry’s first and only end-to-end real-time consumer insights platform — we assembled leading consumer insights professionals from major brands like Facebook, CVS, Visa, and more, to share their critical business needs in the areas of New Product Development, Collaboration, and Brand and Communications Research. We’re […]