It’s no secret that Americans are fond of third-party food delivery apps. But did you know that over eight in ten (85%) are likely to order through one in the next three months? There’s massive opportunity out there for restaurants of all shapes and sizes to capitalize on this growing market, but there’s a catch: […]

Whether you’ve had a dry January, a damp January, or a flooded one, there is no doubt that the general trend towards a lifestyle of more moderation continues to grow in popularity. On the 16th of January 2023, we spoke to approximately 500 UK consumers who are cutting down their alcohol intake during January, to […]

The new year isn’t just for going to the gym or lowering alcohol consumption anymore. On top of these more traditional New Year’s resolutions, people are taking up the challenge to participate in Veganuary. The trend originated in 2014 and inspires people across the globe to try vegan food in the month of January. To […]

With the rise of subscription models, major mergers and acquisitions, and the dawn of web 3.0, we’re witnessing seismic changes in the video game sector. I want to share some thoughts on some of the sector’s major trends, which are informed by robust research we recently conducted here at Toluna/Harris Interactive. The video gaming sector […]

In the latest wave of the Toluna Global Consumer Barometer, fielded in September 2022, we found that life satisfaction among consumers has improved year-over-year. However, that improvement is mitigated by a downturn in consumer confidence in spending (-3% YoY). Additionally, concerns about job security remain, and over 40% of global consumers report that they have […]

The market research industry should consider whether it can afford to disqualify respondents because they have recently taken part in other research, says Marie Hense. Every now and then, I come across a range of questions at the beginning of a survey that I call the ‘old-school opening.’ It usually includes a range of demographics, […]