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  • We have seen a surge in NPD insight needs for our entertainment, media and technology clients since the ease of the lockdown. Many of our clients in this broad sector, who may have had their research budgets frozen towards the outset of the pandemic, are now seeking to appreciate consumer demand and preference to steer […]

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  • It was inevitable. Financial services providers are starting to move forward to research new products and services that reflect consumers’ changing needs. In recent months, we’ve learned how financial services providers are adapting—and how research can help. What’s changed?  It’s important to state that not everything has changed. For instance, confidence in different types of […]

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  • Looking back at the early stages of lockdown one client conversation really sticks in my mind. The client told us they were stopping “all non-essential” research. And they did stop for about a month. Fast forward 3 months and the same client is launching more studies with us than ever before.  This is a pattern […]

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  • While COVID-19 disrupted supply chains worldwide, it also disrupted consumer shopping habits. Product shortages deprived many shoppers of their first-choice brands, forcing them to go without or consider the next available option. In many ways, consumers have been forced to change the way they consume products and have, almost unwillingly, entered the world’s largest brand […]

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  • For consumers and brands alike, these have been truly unprecedented times—and the challenge of connecting with audiences in the right way can feel particularly difficult. Now, more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is critical. […]

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  • 1. Why is it important to stay close to your consumers during these unpredictable times? Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build […]

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