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  • Toluna and Harris Interactive have executed the inaugural Coronavirus Barometer, surveying almost 2400 consumers in the U.S. and UK between 25-27 March on how they are coping during the global pandemic. We will update you every two weeks as perceptions change. The global Coronavirus pandemic has led to shelter-in-place and social-distancing rules in the U.S. […]

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  • I’ve gotten emails over the past few weeks about business continuity, messages of assurance and moving businesses forward.  But for those in the Insights industry, should it be business as usual?  There are massive changes in consumer behaviour that can have real consequences on the work we do.  My team and I have had many […]

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  • My first job when I graduated college was with a major cable news network. Breaking news was constant. What I found fascinating was that brands that wanted to align themselves with all kinds of news topics … including crises, epidemics and tragedies. One particular industry vertical was especially interested in airplane crashes. My gut reaction? […]

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  • As the COVID-19 pandemic continues to evolve, I want to share with you the measures we have implemented to ensure that your data, research and insights needs are fully supported without disruption. First and foremost, we have executed policies that guard the health and safety of our teams, as well as business continuity plans to […]

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  • The growth in online point of purchase ‘Buy Now Pay Later’ (BNPL) offers has been the subject of a number of recent media articles and we at Harris Interactive, in partnership with This is Money, decided we’d take a look at the subject.

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  • Harris Interactive’s latest research report reveals the massive appetite for in-game customisation that is fuelling rapid growth in video game industry revenues.

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    • gaming monetisation
    • gaming report
    • video gaming