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The recent FIFA Women’s World Cup tournament in France has recorded the highest level of UK excitement of all sports news covered in Harris Buzz this year, outperforming Liverpool FC’s Champions League win, the Men’s Cricket World Cup, the Grand National, Superbowl 51 and Man City’s EPL win.
Part 2 of 2: In the second part of this two-part blog Jack Lee, Harris Interactive’s Head of Online Communities,
focuses on how to get a community up and running, and planning ahead for success in the early months of the community.
Part 1 of 2: Over this two-part blog Jack Lee, Harris Interactive’s Head of Online Communities, outlines the critical questions, considerations and steps involved in creating a successful insight community. In this first blog, Jack focuses on the early stages of defining the purpose of the community, ensuring fit, and securing internal buy-in.
To test the interest among UK consumers in the recently unveiled Apple Credit Card (the card is initially launching in the US, with no date for Britain yet announced) we ran a quick survey the day after the announcement using our Harris 24 solution. Read more…
According to a recent survey from Harris Interactive, more than half of consumers (52%) want to see more innovation in financial services, but the drive for change is particularly high amongst millennials.
Whether it’s Lego developing new sets based on builders’ ideas or DHL’s Parcelcopter, many brands recognise the opportunities that can be gained from encouraging consumers to suggest how brands can improve and getting them to interact with the brand.