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While COVID-19 disrupted supply chains worldwide, it also disrupted consumer shopping habits. Product shortages deprived many shoppers of their first-choice brands, forcing them to go without or consider the next available option. In many ways, consumers have been forced to change the way they consume products and have, almost unwillingly, entered the world’s largest brand […]
For consumers and brands alike, these have been truly unprecedented times—and the challenge of connecting with audiences in the right way can feel particularly difficult. Now, more than ever, it’s critical to pre-test your ads to ensure they will resonate with target audiences. As circumstances and sentiments shift rapidly around the globe, speed is critical. […]
1. Why is it important to stay close to your consumers during these unpredictable times? Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build […]
The uptake and dominance of digital-only app banks has been the subject of a number of media articles in recent years and we at Harris Interactive, in partnership with This is Money, decided we’d take a look at the subject. We were keen to find out; “what is pulling consumers towards these banks”, “to understand […]
We’ve entered an unprecedented age. People have abruptly changed their spending and consuming habits, disrupting the revenue streams of many businesses and even entire industries. We have been tracking consumer trends both globally and regionally through our ongoing research study, “GLOBAL BAROMETER: Consumer Reactions to COVID-19” to get an assessment of how consumer behavior has […]
Novice investors will have experienced good times over the past decade with rising markets. But I have been wondering for some time what would happen at the next big market crash, particularly in relation to new investors enticed into stocks and shares ISAs by low interest rates on savings and the availability of DIY platforms.