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Over this two-part blog Jack Lee, Harris Interactive’s Head of Online Communities, outlines the critical questions, considerations and steps involved in creating a successful insight community. In this first blog, Jack focuses on the early stages of defining the purpose of the community, ensuring fit, and securing internal buy-in.
To test the interest among UK consumers in the recently unveiled Apple Credit Card (the card is initially launching in the US, with no date for Britain yet announced) we ran a quick survey the day after the announcement using our Harris 24 solution. Read more…
According to a recent survey from Harris Interactive, more than half of consumers (52%) want to see more innovation in financial services, but the drive for change is particularly high amongst millennials.
Whether it’s Lego developing new sets based on builders’ ideas or DHL’s Parcelcopter, many brands recognise the opportunities that can be gained from encouraging consumers to suggest how brands can improve and getting them to interact with the brand. Consumers see this, more and more, as developing a sense of community with the brand with […]
Following the Budget speech, we tested 10 of the announcements using our Idea Express product to see which ideas are winners for the Chancellor and which he should have left as a first draft.
‘Realtime’, ‘Pulse’, ‘Ongoing’, ‘Always on’ are just some of the term’s beings used to get organisations to think differently about their internal listening mechanisms, but in some cases causes organisations to feel pressure to keep up with the latest trends.