A new employee opinion survey from Harris Interactive reveals that over 50% of people admit to having ‘pulled a sickie’ in the past, with 71% of absentees saying they felt ‘justified’ in doing so, and two-thirds confessing they would do it again in future. ... Read More
Harris Interactive, the leading full-service digital market research agency, has appointed Susan Vidler as its Managing Director for the UK.... Read More
The launch of Harris PopUP Live – an innovative online discussion platform providing broadcasters with in-depth viewer engagement insights in real-time. This new product is built around Harris Interactive’s successful PopUP Community platform, originally launched 18 months ago.... Read More
According to a recent survey from Harris Interactive, more than half of consumers (52%) want to see more innovation in financial services, but the drive for change is particularly high amongst millennials. ... Read More
Following the Budget speech, we tested 10 of the announcements using our Idea Express product to see which ideas are winners for the Chancellor and which he should have left as a first draft.... Read More
hi brands – revealing the UK’s most sustainable brands
Join our webinar at 11am on Wednesday 3rd April as we share the latest wave of hi brands research, to reveal the UK’s most sustainable brands.
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.
Categories featured in this latest wave of research include: Banking; Broadcasters; Confectionery; Credit Cards; Energy; Mobile Operators; Newspapers and Wearables.
In this webinar, Lida Walsh, Head of Solutions at Harris Interactive, will be joined by other sector experts who bring the results to life, presenting concise case studies including:
• Banking – Mark Hirst, Financial Services Research Director
“This is the first cycle that our fintech benchmark has reached a level of sufficient recognition, and this brand has gone straight in at number 1…”
• Alcohol – Magdalena Jablkowska-Citko, CPG Research Director
“We see traditional brand health approaches focusing mainly on brand equity do not show the brands real potential and can lead to poor marketing decisions.”
• Energy – Mark Brenton, Energy Research Director
“The rise of the new and established renewable energy brands over the last year is clear to see.”
• Newspapers – Lee Langford, Media & Entertainment Research Director
“Results point to a clear role moving forward for niche players and free publications, as traditional red tops struggle to find their raison-d’être…”
During the webinar we will also review the top sustainable brands across various categories, focus on significant movements over the past 6 months, and discuss what the scores mean for your category and brand/s.