LONDON, UK, March 18, 2020 – Toluna, a leading consumer intelligence platform that delivers insights on demand, and Harris Interactive, a full-service digital consultative market research agency, today announced new findings from surveyed UK residents on the coronavirus pandemic. The research revealed that only 35 percent of UK respondents feel knowledgeable about the coronavirus and, worryingly, only 26 percent of this same group ... Read More
The two products deliver faster, more cost-effective brand and communications insights for marketers in the fast-moving consumer goods, financial services, technology and media & entertainment industries.... Read More
The arrival of COVID 19 caused us all to ‘batten down the hatches’ in many areas of our lives and this study is demonstrating that the Savings market is no different. ... Read More
Data quality is increasingly important in today’s world. A holistic approach is necessary for ensuring the quality of your insights and powering successful decision making.
Quality starts with respondent recruitment and continues through the need to develop sampling plans that are representative of the audience you wish to study. Toluna’s data quality program is comprehensive, and couples this focus on respondent quality with best-practice study design and smart technology applied throughout.
In this webinar, we’ll cover the following;
The importance of respondent recruitment best practices
Respondent engagement, and the importance of the user experience
Best practice approaches to sampling for your project
Study design / leveraging automated best practice approaches that are reliable and consistent
Finally, best-in-class technologies applied at every stage
In addition to a presentation, we’ll offer the opportunity to engage in an informal Q&A.