Latest Press
Dr. Thomas Rodenhausen leaves the executive board of Harris Interactive AG – Gabriele Stockl and Dr. Orhan Kocyigit to join Harris Interactive Germany Senior Executive Leadership Team
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Covid-19 has created a more ‘money savvy’ generation – research reveals
The pandemic has made people think a lot more carefully about their money - how they’re spending it and how they’re saving it. It’s also enabled us to address our personal financial health, with more people determined to get their finances in better shape.... Read More
Latest Blogs
Is your Financial Services Brand Future Fit?
As the world has changed for brands, so the way they are managed has needed to adjust. To manage a brand effectively, measuring how it is performing so action can be taken is critical. An essential part of this measurement is to accurately reflect how people perceive and interact with brands.... Read More
Grocery brands must check their fitness for the post-pandemic future
Although this trend was evident before the pandemic, the last 18 months have reinforced the need for brands to stand for something and participate in culture, society, and politics. Consumers want to know that the money they spend on food and drink is facilitating positive change.... Read More
Is your brand health measurement fit for the future?
At this time of huge change, we are hearing from many marketing and insights leaders that their brand health metrics have become unresponsive and are often delivered far too late for any meaningful action. They are looking for a more agile approach to brand health measurement; to enable more timely and impactful decisions that keep them ahead of the competition.... Read More