Latest Press
Nearly 75 Percent of UK Residents Surveyed Don’t Feel Ready for Coronavirus
LONDON, UK, March 18, 2020 – Toluna, a leading consumer intelligence platform that delivers insights on demand, and Harris Interactive, a full-service digital consultative market research agency, today announced new findings from surveyed UK residents on the coronavirus pandemic. The research revealed that only 35 percent of UK respondents feel knowledgeable about the coronavirus and, worryingly, only 26 percent of this same group ... Read More
Harris Interactive launches new brand and communications Express products
The two products deliver faster, more cost-effective brand and communications insights for marketers in the fast-moving consumer goods, financial services, technology and media & entertainment industries.... Read More
Latest Blogs
Getting closer to your consumers in 2021
Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper connections and brand loyalty, and ultimately driving increased sales.... Read More
Interest on Savings Accounts – what would make you move?
The arrival of COVID 19 caused us all to ‘batten down the hatches’ in many areas of our lives and this study is demonstrating that the Savings market is no different. ... Read More
Upcoming Events
IMPACT 2021: Transition and Recovery
We’re speaking at the MRS annual conference 16-18 March 2021
Impact 2021 will be a three-day digital event that provides you with more variety, more voices and more advantage than ever. It’s a conference that will highlight the critical tools for change. The world has changed beyond recognition. The old certainties have fallen away. There are significant rewards for those agile enough to change the way they understand, communicate and transact.
Further details and to register: https://www.mrs.org.uk/event/call-for-contributions/impact-2021
NPD Food & Drink Conference
We’re speaking at the NPD in Food & Drink Conference on 17th March.
A key challenge we hear from food & drink suppliers today is a need to accelerate new product development cycles. One way companies are achieving this is by embedding proven technology to automate key parts of the innovation cycle. Discover how food & drink brand owners are using the Toluna Start platform to improve their chances of developing winning products.
Within this presentation we will be touching on the below:
- How companies are embedding automation to drive successful NPD testing
- Accelerating the NPD cycle & maintaining quality standards
- Short term product tweaks vs. longer-term success
- Specific client case study
Further information and to register: https://www.npdfoodconference.com