Latest Press
Covid-19 has created a more ‘money savvy’ generation – research reveals
The pandemic has made people think a lot more carefully about their money - how they’re spending it and how they’re saving it. It’s also enabled us to address our personal financial health, with more people determined to get their finances in better shape.... Read More
Brand values matter as nearly 80% of people choose brands aligned to their personal values – research reveals
If we’ve learnt anything in the last 12 months, it’s what we value. This is especially true when it comes to brands and choosing brands to support and spend money. We want, and expect, brands to be more environmentally and socially conscious and behave in a compassionate and responsible way.... Read More
Latest Blogs
Confidence in high street banks, building societies and credit card providers is higher than ever
Starting in February 2020, and therefore prior to the first Covid-19 lockdown, the Financial Services Sentiment Indicator has monitored evolving consumer sentiment in the sector. Here we bring you some of the key findings from the latest wave.... Read More
Getting closer to your consumers in 2021
Staying close to your consumers helps you understand them better, so you can make better-informed decisions to provide them with products and services that better fits their needs. This greater engagement strengthens your brand’s relationship with its audience/customers, helping build deeper connections and brand loyalty, and ultimately driving increased sales.... Read More
Upcoming Events
Brand Health – UK FMCG
Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the FMCG sector; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.
Brand Health – UK Financial Services
Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the Financial Services sector; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.
Brand Health – UK TMT
Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the TMT sectors; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.