The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.
Focused expertise, in a fast changing market
We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.
Registration: 8:30am for 9:00am start
With increasing pressure on timescales, budget and optimal outcomes for your stakeholders, the need to inject agility and impact into your new product development cycle has never been greater. But how can you do this without compromising on quality?
Whether you’re looking to identify unmet consumer needs, winning concepts or the right blend of product features, pricing and packaging to drive success, come and meet with NPD experts and peers from leading brands in your sector, as we share insights and solutions to help meet the challenge. Understand more about:
The discussions will be underpinned with real client case examples from CPG, Financial Services and Tech, Media & Entertainment sectors. We’ll also demonstrate some of the practical tools, from our suite of NPD Express research solutions, which can inject the agility you need today!
Join us for breakfast on 3rd October at the Science Gallery in London, and take your NPD Projects to the next level.
Registration is from 8.30am with the presentation session beginning promptly at 9:00am.
We’re delighted to be speaking at this year’s conference – sharing industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.
We’re delighted to be speaking at this year’s conference – sharing some industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.
It is no surprise that the popularity of viewing competitive multiplayer video gaming is on the rise. This study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events. ... Read More
With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More
Wearables is still a relatively new and exciting product category with many commentators agreeing that wearables again stole the show at CES 2017 in January. The range of products available is vast and several newer brands have emerged to challenge the traditional consumer electronics giants. Harris Interactive decided to undertake a review of the different brands in this category using its hi brands approach.... Read More
The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.
Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.
We have been working with this client continuously since 2005 to track satisfaction and loyalty amongst business decision makers in all company sizes, in a competitive context... Read More
This KPI tracker was set-up to measure the impact of our client’s digital touchpoints on key metrics such as brand retention, brand commitment, cross-sales and engagement... Read More
Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.