Telecoms & Technology

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development

Latest Events

Thursday February 29, 2024 through March 01, 2024

Toluna Global Consumer Barometer Webinar: Wave 24

Lucia Juliano
Webinar 4.00pm GMT

In early 2024, consumers across the globe continue to face familiar challenges in the form of global uncertainty and the high cost of living. How are they responding to these ongoing pressures? How confident are they that things will improve as the year goes on? Where are they making the biggest changes to spending and lifestyle choices? And what do all these changes mean for brands?

In our must-watch webinar on the 29th of February at 4pm (GMT) / 11am (EST), Lucia Juliano, Toluna’s Head of Research, will share the latest insights from Wave 24 of the Toluna Global Consumer Barometer, which surveyed around 17,000 consumers in 20 markets across the world.

Amongst other topics, we’ll dig deeper into:

  • Changes in consumer sentiment and confidence in light of the current economic climate
  • How brands can navigate the spending choices and trade-offs that people are making when it comes to innovation, packaging, and pricing
  • How brands can adapt their offerings and communications to better address consumers’ cost of living challenges and health & well-being needs
  • The environmental, social, and ethical considerations for today’s consumers, and their expectations for how brands communicate and act on their values

All registrants will receive a complimentary copy of the summary report from Wave 24 of our Global Consumer Barometer.




  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.


  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.