Telecoms & Technology

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development

Latest Events

Wednesday March 16, 2022 through March 17, 2022

MRS Annual Conference

Virtual Event

The world has changed and so must we. It’s time to re-invent.

From new ways of working to new commercial models, from making our businesses truly inclusive to achieving net zero, we need to be creative and change the way we think and act.

Join us: March 16-17


Thursday March 03, 2022 through March 03, 2022

Sustainable reinvention starts with purpose

Malcolm Fried, Simeon Williams and Michael Worledge
Hilton London Tower Bridge

Join us on 3rd March 2022 as we touch on the key elements of the virtuous circle which underpins the required transformational change, such as Purpose, understanding what the future requirements of customers are and the tools and indices we need to realise them.

To this end you will hear Malcolm Fried speak to Ninety One’s honest and authentic Purpose, and subsequent vision for a totally inclusive investment approach in order that we might achieve a real-world carbon reduction as an alternative to focussing on portfolio purity.

We will then take a glimpse into what the future requirements of investors looking like, with Simeon Williams sharing what is important to Family Offices and the tools and indices needed to satisfy them.

Finally we’ll be sharing our Environmental and Social Values Index which both enhances investors’ ability to identify stocks that are financially strong, investable companies that will best yield alpha and benchmark themselves as to their own brand’s future relevance and consumer values alignment.


Thursday February 24, 2022 through February 24, 2022

Shopper Insight Conference

Central London

Join us at this event where we will share Insights Into The Real-Life Application Of Evolving Shopper Behaviours, Habits & Trends




  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.


  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.