The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.
Focused expertise, in a fast changing market
We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.
Data quality is increasingly important in today’s world. A holistic approach is necessary for ensuring the quality of your insights and powering successful decision making.
Quality starts with respondent recruitment and continues through the need to develop sampling plans that are representative of the audience you wish to study. Toluna’s data quality program is comprehensive, and couples this focus on respondent quality with best-practice study design and smart technology applied throughout.
In this webinar, we’ll cover the following;
The importance of respondent recruitment best practices
Respondent engagement, and the importance of the user experience
Best practice approaches to sampling for your project
Study design / leveraging automated best practice approaches that are reliable and consistent
Finally, best-in-class technologies applied at every stage
In addition to a presentation, we’ll offer the opportunity to engage in an informal Q&A.
Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.