Telecoms & Technology

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development

Latest Events

Thursday August 13, 2020 through August 13, 2020

Attend our 1 day Quick-Fire Webinar Series

Toluna Team

Attend our 1 day
Quick-Fire Webinar Series

Insight professionals are under greater pressure to inform decisions faster than ever. In the last few months, we have helped the insight, NPD and marketing teams at a number of the world’s leading CPG, Financial Services, Technology and Media companies meet incredibly tight deadlines and infuse high quality consumer insight into:

  • their Covid-19 exit strategy
  • testing their comms are appropriate for the current market
  • identifying the changing needs that are driving the extension of their brand
  • understanding the elasticity, or not, of changes in consumer behaviour
  • new and refined propositions, claims and packaging to meet evolving consumer needs

Join us for this series of webinars where you can hear the Toluna and Harris Interactive Pros give case studies of what is possible and explain how we are delivering faster than clients thought possible: These sessions will last 20-minutes each and you can find out more and register below.


13th August 2020, 10am – 12pm

Event Session 1 – 10:00 – 10:20

How do you select the key innovation ideas for further development in hours and pinpoint which concepts will deliver the most likely success?


Concept Testing
Hear how you can identify which product or service concept will be most successful with your target audience and go from brief to results inside 24 hours.


Event Session 2 – 10:30 – 10:50

Pack Testing
How do you decide swiftly what pack will increase sales, or how an existing pack can be optimised? We’ll show you how to do it in hours.


Claims Testing
How can you choose the marketing claim that is most likely to increase uptake of my product or service – in hours?


Event Session 3 – 11:00 – 11:20

Brand Health
Brands often struggle to understand if they are relevant for the future and who the new challenger brands are. Find out how to achieve both and in days not weeks while retaining the core historical metrics of knowledge and equity.


Comms Testing
Before utilising hard fought for budgets how do you know if the communication will be effective, resonate and have the right impact. Find out how brands are improving their comms through pre and post testing with results on the same day.


Event Session 4 – 11:30 – 11:50

TURF (Total Unduplicated Reach Frequency)
How can you know what your optimum range of products is inside 5 days and at a fraction of the cost?


Agile qual / live discussions
How can you understand the reasons behind consumer behaviour qualitatively in hours? We will show you how brands are adapting their decisions based on the ‘why’ as well as the ‘what’.




  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.

Case Studies

A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company

We have been working with this client continuously since 2005 to track satisfaction and loyalty amongst business decision makers in all company sizes, in a competitive context... Read More

Consumer Digital Touchpoints Relationship Management for a Global Mobile Device Firm

This KPI tracker was set-up to measure the impact of our client’s digital touchpoints on key metrics such as brand retention, brand commitment, cross-sales and engagement... Read More

Mobile Device and Services Usage and Satisfaction

Our client needed constant up-to-date information on all aspects of purchase, usage and satisfaction amongst recent mobile device purchasers around the globe, within a competitive context.... Read More


  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.