Telecoms & Technology

The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.

Recent Telecoms Studies:
  • Customer Digital Touchpoints Relationship Management for a Global Mobile Device Firm
  • Mobile Handset Purchase Journeys
  • A B2B Customer Relationship and Loyalty Programme for a Mobile Telecoms Company
  • B2B Telecoms Brand Strategy, Rebranding and Tracking
  • Understanding Mobile Solutions Needs and Behaviours
  • Mobile Services Uptake and Opportunity
  • Mobile Device and Services Usage and Satisfaction
  • Business Mobile Market Sizing and Trends
  • Read more of our Telecoms case studies

Focused expertise, in a fast changing market

We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.

Recent Technology Studies:
  • Partnering with a B2B Global Technology Solutions Provider to the Travel Industry – Stakeholder Research Consultancy
  • Brand Positioning for a Global Technology Company
  • B2B IT Software and Services Strategy Development
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Latest Events

Wednesday May 26, 2021 through May 27, 2021

Brand Health – UK FMCG

Harris Interactive
Webinar - 1pm-1.30pm

Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the FMCG sector; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.

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Tuesday May 25, 2021 through May 26, 2021

Brand Health – UK Financial Services

Mark Foran, Senior Research Manager, Financial Services
Webinar - 1pm-1.30pm

Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the Financial Services sector; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.

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Thursday May 27, 2021 through May 28, 2021

Brand Health – UK TMT

Lee Langford, Research Director, Media and Entertainment
Webinar - 1pm-1.30pm

Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the TMT sectors; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.

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Experts

  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
  • Lee Langford
    Research Director
    Lee has over 20 years experience in the telecoms, media, technology and entertainment sectors, and loves exploring social media and other current issues through consumer research.

Testimonial

  • Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.