Retail
Our Retail experience is underpinned by our senior research team who have worked in the retail industry for many years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.
Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.
We have successfully delivered projects spanning:
- Shelf layout, standout and range optimisation
- Branding and Communications: brand tracking, ad evaluation
- U&A, Segmentation, Decision Hierarchy and Market Sizing
- Loyalty Cards, Customer Loyalty and Churn
Retail Research Team Overview
-
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Latest Blogs
Nokia a big noise again with re-booted 3310
Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More
Are high street stores in touch with yesterday?
Following the news that BHS has gone into administration, we wanted to get insight from the British public to see what they thought about it and if this would change the way they shop.... Read More
Latest Events
The Art & Science of Product Development
Registration: 8:30am for 9:00am start
Close: 11:00am
With increasing pressure on timescales, budget and optimal outcomes for your stakeholders, the need to inject agility and impact into your new product development cycle has never been greater. But how can you do this without compromising on quality?
Whether you’re looking to identify unmet consumer needs, winning concepts or the right blend of product features, pricing and packaging to drive success, come and meet with NPD experts and peers from leading brands in your sector, as we share insights and solutions to help meet the challenge. Understand more about:
- the business drivers and questions being addressed
- the best practice must haves
- tips and tricks on how best to navigate the NPD process
- how to gain agility without compromising on quality
The discussions will be underpinned with real client case examples from CPG, Financial Services and Tech, Media & Entertainment sectors. We’ll also demonstrate some of the practical tools, from our suite of NPD Express research solutions, which can inject the agility you need today!
Join us for breakfast on 3rd October at the Science Gallery in London, and take your NPD Projects to the next level.
Registration is from 8.30am with the presentation session beginning promptly at 9:00am.
Beauty Trends & Innovations Conference
We’re delighted to be speaking at this year’s conference – sharing industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.
NPD Food & Drink Trends and Innovations Conference
We’re delighted to be speaking at this year’s conference – sharing some industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.
Latest Report
-
Summary Report
Which supermarkets have the strongest relationships with shoppers; key drivers of shopper loyalty; the impact of discounters -
Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up. Request a copy.
Latest Video
-
Harris Interactive Online CommunitiesHarris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
Expert
-
Lucia Juliano
Head of CPG & Retail ResearchLucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.
Testimonial
-
This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.
The Grocer Reports
-
Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.
-
8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.
-
Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly
-
A quarter of UK adults are planning to reduce the amount of meat they eat across the next 12 months. This is highest amongst the under 35s