Our Retail experience is underpinned by our senior research team who have worked in the retail industry for many years. This experience, combined with our passion for using consumer insight to help retailers grow, ensures that each project delivers new, insightful and actionable learnings to support brand development. We work with our clients to understand their business needs and design projects that build consumer understanding and put consumers at the heart of decision making – often combining qual and quant techniques in the same project.
Our clients range from the largest high-street and out-of-town retailers to online retailers as well as catalogue retailers. We also have conducted various projects understanding convenience retailers, the discounters, cash and carries and symbol stores. We can reach audiences as broad or as niche are you require including shoppers as well as business audiences and have interviewed people as diverse as Cash and Carry Owners to regular shoppers of certain brands.
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Mobile phone company HMD Global has finally announced the launch of a revamped version of the iconic Nokia 3310. The day after the 3310 announcement, we interviewed a representative sample of 500 UK consumers via our Harris 24 platform.... Read More
Whether you’re creating a new community panel or looking to reinvigorate an existing one, there are many things to consider; defining purpose and fit, engaging multiple stakeholders, thinking about how best to set up and recruit, and careful planning of activities.
On this complementary webinar Jack Lee, our Head of Insight Communities, will share advice and best practice guidance on how to plan for community success, based on his years of experience working with leading brands across multiple sectors.
This study has been a source of new thinking around the marketing organisation. This has to be one of the most referenced pieces of research in my experience at this company.
Just over two-thirds of consumers drink alcoholic spirits – a quarter of whom would be more likely to buy ‘craft’ spirits rather than standard spirits.
8 out of 10 Brits consume chocolate at least once a week, with 29% consuming chocolate on a daily basis. Just 4% never eat chocolate.
Over 6 out of 10 (62%) respondents visit their local convenience store at least weekly
A quarter of UK adults are planning to reduce the amount of meat they eat across the next 12 months. This is highest amongst the under 35s