Packaging, Waste & Sustainability

Harris Interactive has extensive experience in the packaging sector, working for some of the large global names in the sector.

We understand the major factors shaping the market today with sustainability, single use plastic, using packaging as a Marketing tool and clean labelling being just some of the issues that packaging companies in the market are having to wrestle with.

We particularly recognise the importance of packaging in influencing consumers’ choice of product. We know that 95% of our every day decisions are fast, automatic, spontaneous and sub-conscious, and so, in a world full of alternative choices, a product and its packaging needs to quickly connect and stand out from the competitive crowd. We have therefore developed a pack testing solution for our packaging clients that uses state-of-the-art methodology and is enhanced by behavioural science and technology. Pack Testing is an agile packaging testing service that enables you to validate the impact of your packaging and fine tune it, faster and more cost effectively.

Here’s a snapshot of the recent ad-hoc and continuous research we have undertaken for packaging clients:

  • Measuring global customer experience and customer loyalty
  • Understanding packaging experiences and perceptions of paper packaging for e-commerce orders.
  • Understanding and measuring the level of consumer acceptance towards aspects of spouted pouch packaging.
  • Understanding consumer attitudes to food package sustainability study in France, Germany, Italy, Russia, Spain and the UK.



Positive support amongst UK consumers for supermarket Iceland’s packaging announcement

Supermarket Iceland announced last week that it plans to remove plastic packaging from its own label products by 2023. We were very interested in what UK consumers thought about Iceland’s announcement and launched a Harris 24 survey to find out. ... Read More


  • Mark Brenton
    Senior Associate Director
    Mark has worked in research for 20 years and joined Harris Interactive a few years ago having spent the rest of his career in client-side research, which enables him to provide a real commercial perspective to all research projects for his clients. Throughout his career Mark has demonstrated a proven track record of developing and maintaining sophisticated customer research programmes incorporating both continuous and ad-hoc studies. Since joining Harris Interactive, Mark has worked with large global brands in many different sectors including FMCG, leisure & travel, energy, automotive and manufacturing. Outside of work, Mark is very keen on sport of all types and is trying (but mostly failing!) to find time to master golf.