Media & Entertainment
Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.
We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.
Just some of the media and entertainment work we conduct helps you to:
- Develop your content from the earliest stages to maximise consumer appeal
- Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
- Understand the effectiveness of your campaigns
- Make the most out of your franchises
- Understand the market and potential market through exhaustive U&A studies
- Understand and help combat content piracy
- Research to deliver content insight for producers and editors
- Test and feedback in production phases to maximise appeal and engagement
- Market your media brand to maximise audience, and ultimately, monetise that audience.
Latest Event
Brand Health – UK FMCG
Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the FMCG sector; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.
Brand Health – UK Financial Services
Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the Financial Services sector; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.
Brand Health – UK Media & Entertainment
Is your brand fit for the future? As consumer needs and behaviours evolve quickly, is your brand creating a sense of future relevance and vitality? In this session we’ll share our unique approach to brand health measurement which goes beyond traditional brand equity. We’ll also share the very latest research on leading brands in the Media and Entertainment sectors; and show you best-practice brand health measurement in action, using the Toluna Start real-time insights platform.
Latest Products
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PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.
Expert
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Steve Evans
Sector Head, Technology, Media, Telecoms & EntertainmentSteve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events. -
Denholm Scotford
Sector Head, Technology, Media, Telecoms & EntertainmentDenholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.
Testimonial
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The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run. The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.
Video
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Highlights: The future of community-based researchITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.