Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Just some of the media and entertainment work we conduct helps you to:

• Develop your content from the earliest stages to maximise consumer appeal
• Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
• Understand the effectiveness of your campaigns
• Make the most out of your franchises
• Understand the market and potential market through exhaustive U&A studies
• Understand and help combat content piracy
• Research to deliver content insight for producers and editors
• Test and feedback in production phases to maximise appeal and engagement
• Market your media brand to maximise audience, and ultimately, monetise that audience.

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