Media & Entertainment

Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Just some of the media and entertainment work we conduct helps you to:
  • Develop your content from the earliest stages to maximise consumer appeal
  • Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
  • Understand the effectiveness of your campaigns
  • Make the most out of your franchises
  • Understand the market and potential market through exhaustive U&A studies
  • Understand and help combat content piracy
  • Research to deliver content insight for producers and editors
  • Test and feedback in production phases to maximise appeal and engagement
  • Market your media brand to maximise audience, and ultimately, monetise that audience.

Latest Event

Thursday October 03, 2019

The Art & Science of Product Development

Science Gallery London, Great Maze Pond, London, SE1 9GU

Registration: 8:30am for 9:00am start
Close: 11:00am

With increasing pressure on timescales, budget and optimal outcomes for your stakeholders, the need to inject agility and impact into your new product development cycle has never been greater. But how can you do this without compromising on quality?

Whether you’re looking to identify unmet consumer needs, winning concepts or the right blend of product features, pricing and packaging to drive success, come and meet with NPD experts and peers from leading brands in your sector, as we share insights and solutions to help meet the challenge. Understand more about:

  • the business drivers and questions being addressed
  • the best practice must haves
  • tips and tricks on how best to navigate the NPD process
  • how to gain agility without compromising on quality

The discussions will be underpinned with real client case examples from CPG, Financial Services and Tech, Media & Entertainment sectors. We’ll also demonstrate some of the practical tools, from our suite of NPD Express research solutions, which can inject the agility you need today!

Join us for breakfast on 3rd October at the Science Gallery in London, and take your NPD Projects to the next level.


Registration is from 8.30am with the presentation session beginning promptly at 9:00am.

Wednesday September 25, 2019

Beauty Trends & Innovations Conference

One Great George Street, (Also The Home of The Institute Of Civil Engineers), Westminster, London, SW1P 3AA

We’re delighted to be speaking at this year’s conference – sharing industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.


Tuesday October 08, 2019

NPD Food & Drink Trends and Innovations Conference

One Great George Street, (Also The Home of The Institute Of Civil Engineers), Westminster, London SW1P 3AA

We’re delighted to be speaking at this year’s conference – sharing some industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.




Latest Products

  • PopUP Live Communityimage

    PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.

  • Need Express and Idea Expressimage

    Quickly and cost-effectively assess your new product/service needs or ideas amongst your consumer audience.

  • Concept and PackTest Expressimage

    Concept Express and PackTest Express are fast, flexible and cost-effective solutions that help you answer key questions at specific phases of the product development lifecycle.

  • Choice Expressimage

    Harris Choice Express is a quick and cost-effective research tool that helps companies make their products stand out from the crowd

Latest Blogs


Fortnite, Football and an Olympic Future

It is no surprise that the popularity of viewing competitive multiplayer video gaming is on the rise. This study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events. ... Read More


Facebook fake news campaign in UK press

With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More


Consumer Attitudes: The Nintendo Switch

Nintendo has released its next generation console: the Nintendo Switch. At Harris Interactive we specialise in gaming research, and on launch day we used our fast-turnaround Harris 24 service to gauge the public’s awareness and reaction to the Nintendo Switch.... Read More

Recent Reports

  • Harris Buzz Wave 93image

    Lewis Hamilton's title win and video games Call of Duty: Black Ops 4 and Red Dead Redemption 2 are the topics that have generated the highest levels of discussion among the GB audience this November.

  • Harris Buzz Wave 92image

    Killing Eve premiering on BBC One & Three, Apple's latest innovations and FIFA 19 are the most exciting topics from our Buzz poll this month.

  • Harris Buzz Wave 89image

    The kick off of the FIFA 2018 World Cup is a clear leader for awareness this July.


  • Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.
  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.

Case Studies

BPI (British Phonographic Industry)

Using an online panel approach, weighted to be nationally representative of online demographics, Harris Interactive has worked intensively with the BPI since 2009, conducting three major investigations... Read More

UK Film Council

In 2010, the UK Film Council commissioned Harris Interactive to undertake a major national survey of diverse film audiences. The competitive tendering process attracted a high quality field of applicants and Harris Interactive was selected following interviews with the shortlisted candidates.... Read More


  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.


  • Highlights: The future of community-based research
    Highlights: The future of community-based research
    ITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.
  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities