Media & Entertainment

Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.

We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.

Just some of the media and entertainment work we conduct helps you to:
  • Develop your content from the earliest stages to maximise consumer appeal
  • Test your pre-launch to optimise marketing, targeting, messaging and to help meet full potential at launch
  • Understand the effectiveness of your campaigns
  • Make the most out of your franchises
  • Understand the market and potential market through exhaustive U&A studies
  • Understand and help combat content piracy
  • Research to deliver content insight for producers and editors
  • Test and feedback in production phases to maximise appeal and engagement
  • Market your media brand to maximise audience, and ultimately, monetise that audience.
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Latest Event

Wednesday December 09, 2020 through December 10, 2020

Know what you need to do to ensure the quality of your data? We do.

4PM Wednesday 9th December
Webinar

Data quality is increasingly important in today’s world. A holistic approach is necessary for ensuring the quality of your insights and powering successful decision making.

Quality starts with respondent recruitment and continues through the need to develop sampling plans that are representative of the audience you wish to study. Toluna’s data quality program is comprehensive, and couples this focus on respondent quality with best-practice study design and smart technology applied throughout.

REGISTER HERE

In this webinar, we’ll cover the following;

The importance of respondent recruitment best practices
Respondent engagement, and the importance of the user experience
Best practice approaches to sampling for your project
Study design / leveraging automated best practice approaches that are reliable and consistent
Finally, best-in-class technologies applied at every stage ​​​​​​
In addition to a presentation, we’ll offer the opportunity to engage in an informal Q&A.

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Latest Products

  • PopUP Live Communityimage

    PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.

Expert

  • Steve Evans
    Sector Head, Technology, Media, Telecoms & Entertainment
    Steve has over 20 years’ experience in research working with leading clients in entertainment and technology. Steve now specialises in research studies for the entertainment industry, for some of the biggest names and organisations in the video gaming, film/video and music sectors, helping launch new services and business models or providing market feedback to optimise content. Steve is a tech-head and is often brought into studies that look at cutting edge technologies and innovation. He has been a keynote speaker at numerous entertainment industry events.
  • Denholm Scotford
    Sector Head, Technology, Media, Telecoms & Entertainment
    Denholm began his career in 1998 as a Psychology graduate joining a technology research agency. He has held a variety of roles across project delivery, account development and team management. Denholm has extensive experience across a variety of strategic & tactical research including brand and communication strategies, U&A/segmentation studies, customer satisfaction, innovation and product development. Denholm manages key accounts across entertainment, media, technology and telecoms.

Testimonial

  • The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run.  The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.

Video

  • Highlights: The future of community-based research
    Highlights: The future of community-based research
    ITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.