Harris Interactive helps broadcasters, production companies, publishers, websites, out of home companies, and multi-platform brands across the full range of media channels, with research that helps them maximize their opportunities in the fascinating and fragmented media world.
We help some of the biggest names in entertainment with clients including major record labels, Hollywood movie studios, trade associations, cinema, video game companies, gambling clients, leisure clients and television and radio broadcasters. Our work ranges from concept development and content evaluation to major, authoritative market investigations.
Data quality is increasingly important in today’s world. A holistic approach is necessary for ensuring the quality of your insights and powering successful decision making.
Quality starts with respondent recruitment and continues through the need to develop sampling plans that are representative of the audience you wish to study. Toluna’s data quality program is comprehensive, and couples this focus on respondent quality with best-practice study design and smart technology applied throughout.
In this webinar, we’ll cover the following;
The importance of respondent recruitment best practices
Respondent engagement, and the importance of the user experience
Best practice approaches to sampling for your project
Study design / leveraging automated best practice approaches that are reliable and consistent
Finally, best-in-class technologies applied at every stage
In addition to a presentation, we’ll offer the opportunity to engage in an informal Q&A.
PopUP Live enables TV, radio and online broadcasters to gain in-the-moment feedback from viewers and listeners tuned into a specific show while it is on air.
The study we set up with Harris six years ago has grown into one of the most valuable and actually used pieces of research we run. The Harris team has supported us strongly on everything from data analysis to training and delivery of strategic insights.