Financial Services Research

Harris Interactive’s award-winning, full-service Financial Services Research team combines sector expertise with a rich heritage in market research. We provide leading companies with impactful insights, delivering the advice and guidance they need to make sound, strategic business decisions that ultimately make a difference to their bottom line performance. We offer a comprehensive range of bespoke and agile research solutions, from DIY to full-service, delivering tailored research at the speeds our clients require today.

A Wealth of Financial Services Research Expertise

The financial services sector is complex, ever-changing and contains many diverse sub-sectors; Harris Interactive keeps abreast of developments in the industry and is able to bring its contextual knowledge and experience to bear across all areas. We conduct market research amongst a variety of stakeholders, including consumers, customers, claimants, HNWIs, brokers, IFAs, B2B decision makers and affinity partners. The team is staffed by enthusiastic individuals with a great deal of knowledge, business understanding and research expertise in the sector and who combine agency experience with time spent on the client side. We have a wealth of experience across different types of research including; brand and marketing communications research, product and service development, market understanding, stakeholder relationships, product lifecycle reviews and regulatory-driven research.

Our clients include:

  • Retail, commercial and investment banks
  • Wealth management / private banks
  • Personal and commercial insurers
  • Life providers
  • Regulatory bodies / trade associations
  • Management consultancies
  • Aggregators

Case studies

Designing the financial product of the future

Our client was looking to design the ‘account of the future’.... Read More

Online community to support wider consumer understanding

Our client, a leading financial services provider, was looking for a continuous research tool to enable them to undertake regular, agile and cost effective research amongst UK consumers (including their own customers and small businesses).... Read More

Understanding a brand’s future relevance

This financial service organisation had a long running brand tracking solution that predominantly measured established traditional brand metrics such as Awareness, Consideration... Read More

News and Blogs


Apple, the world’s latest Fintech?

To test the interest among UK consumers in the recently unveiled Apple Credit Card (the card is initially launching in the US, with no date for Britain yet announced) we ran a quick survey the day after the announcement using our Harris 24 solution. Read more...... Read More


Are today’s financial products keeping up with digital transformation?

According to a recent survey from Harris Interactive, more than half of consumers (52%) want to see more innovation in financial services, but the drive for change is particularly high amongst millennials. ... Read More


The importance of Vitality in a financial world

Whether it’s Lego developing new sets based on builders’ ideas or DHL’s Parcelcopter, many brands recognise the opportunities that can be gained from encouraging consumers to suggest how brands can improve and getting them to interact with the brand.... Read More


  • We have enjoyed a strong working relationship with Harris Interactive for a number of years, and this hasn’t happened by accident. Through their flexibility and thoughtful account management, they have always been able to design solutions which take into account the practical realities of our business. Above all, we have benefited from responsive, flexible and attentive service and an account team that ‘just gets it’, giving me the assurance that we can always trust them to come up with answers and to deliver reliably. - Financial Services Insight Manager

  • “Concept Testing was quick, efficient and sufficiently flexible to suit our requirements. The online real time system was a good way to engage our stakeholders and excited real interest in the project. It raised the profile of research internally and challenged – positively – expectations of what could be delivered by when.”  Customer Insights Manager – UK High Street Bank

Latest Video

  • Agility Paradox 2019
    Agility Paradox 2019
    A taste of ITWP's #agilityparadox19 June 2019 - The Berkeley Hotel, London.  Harris Interactive UK and Toluna were joined by more than 130 marketing and research professionals, and guest speakers from Coke, HSBC and Reckitt Benckiser to explore the agility paradox.
    • Agile Insight
    • Agility Paradox
  • Highlights: The future of community-based research
    Highlights: The future of community-based research
    ITWP (Harris Interactive and Toluna) hosted an interactive debate on the future of community-based research. Some of the world’s biggest brand owners demonstrated the positive impact digital insight communities are having on their business.

Latest Services

  • Harris 24image

    Harris 24 is especially for when you need answers fast from the general population. 1000-2000 responses can be achieved in less than 24 hrs

  • PopUP Communitiesimage

    PopUP Communities from Harris Interactive allow you to launch projects within hours, designed and moderated by research experts, tapping directly into our global panel and bringing you engaging output to share instantly with your key decision makers.

How We Help Clients

Below are some examples of how we’ve helped clients recently.

- Improving investment product brochures and website content to aid understanding and help consumers make informed decisions.

- In light of regulatory changes, helping a syndicate of insurers to understand and benchmark how well changes to renewal letters have been implemented from the customers’ point of view.

- Tracking the brand strength of a global investment provider amongst HNWI and senior B2B audiences across the globe, a programme we have supported for over 15 years, including helping them to redefine their positioning on two occasions.

- Identifying the investment needs and complexity of structured products for investors with different levels of financial sophistication for an industry body. Outputs included a bespoke online simulator

- Helping insurance providers understand consumer hunger for, and concerns about ‘Smart technology’

- Establishing which insurance propositions appeal most to consumers, providing the client with real-time data so they could start to consider the implications during fieldwork.

- Measuring the impact of numeracy skills on financial capability.
Exploring attitudes and behaviours to pensions across different age groups, helping our client shine a light on the UK’s pension crisis, including for PR purposes.

- Helping a price comparison website to identify the appeal of potential new propositions to help it decide whether to enter a new market.


  • Michael Worledge
    Financial Services Sector Head
    Michael is the Harris Interactive Financial Services Sector Head. He joined Harris Interactive in 2005 and has been in market research for over 20 years. After working in consumer and pharmaceutical research as well as ops-project management, Michael has specialised in Financial Services research at Harris. He has extensive consumer and B2B experience across UK and international markets, including market understanding, brand and comms/literature testing, product reviews and new product/service development. Michael has written three papers which have been shortlisted for the Market Research Society Financial Services Research Award, winning once, has a BSc in French and German from Aston University and is a Certified Member of the Market Research Society.
  • Vicky Whiting
    Research Director
    Vicky is a Research Director in the Financial Services research team at Harris Interactive and has 15 years’ experience of delivering market research to the financial services industry. This includes client and agency side roles at The Pensions Regulator, BDRC Continental, ORC International and the Money Advice and Pensions Service. Through this background, she has developed specialisms in financial capability and later life savings research, including pensions. Vicky has a degree in Mathematics and Statistics and although her core skills lie in quantitative research design and analysis, she has full methodological expertise and regularly incorporates qualitative techniques to add depth to a research project. She has a managed a range of ad hoc, tracking, B2B and consumer research throughout her career, and enjoys a challenging brief. Vicky joined Harris in 2016 and has grown a number of accounts for the team across retail banking, savings and investments, general insurance and pensions, spanning brand health and NPD.
  • Mark Hirst
    Research Director
    Mark is a Research Director in the Financial Services research team at Harris Interactive and has over 20 years’ experience of working on financial services projects working both in agency and client-side roles. Before joining Harris Interactive, Mark was Engagement Director at Chime Insight and Engagement Group for eight years, helping clients to engage organisations with the outputs of their research and drive onward action. During this time he helped well-known brands across several markets, including financial services, maximise the return on their research investment. Prior to that, Mark was at the Post Office, where he worked in a multitude of roles, including eight years in the client insight team, as well as proposition, commercial development and customer facing positions. Mark is a recognised storyteller in the industry, designing and leading sessions at the Market Research Society and ESOMAR conferences in the last few years. He uses these skills in his current role helping both clients and colleagues identify the narrative and embed that into the outputs of each project. Mark is a member of both the Market Research Society and the Chartered Institute of Marketing.
  • Mark Foran
    Associate Director
    Mark is an Associate Director in the Financial Services research team at Harris Interactive.  With more than 20 years’ market research experience, Mark has been with Harris for 15 years. While at Harris he has worked across a range of Financial Services sub-sectors including wealth management, investment banking, insurance, pensions and banking.  He has also been responsible for quant and qual, ad hoc programmes and trackers, different methodologies and many of our solutions including brand and NPD.  Throughout his tenure at Harris, Mark has been responsible for one of the company’s largest tracking studies, rising from Project Manager to Account Director.  Mark has a degree in Retail Management from Loughborough University and is a member of the Market Research Society.