Energy & Utilities

Harris Interactive has been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.

A key factor in our deep understanding of the energy market stems from the bi-annual Customer Power research we undertake with customers of almost all suppliers. Our Customer Power research is a detailed view of consumer perceptions of not only their energy provider, but also the sector as a whole.

Examples of the types of research challenges that we undertake include:
  • Researching mass-market consumer projects as well as complex B2B audiences with small, finite populations
  • Understanding the impact of regulation and legislation on both businesses and consumers
  • Providing feedback on new product development and advising on optimum pricing points in the context of ‘real-life’ decision making
  • Segmenting markets to understand how best to target future product and service offers that maximise value for both client and consumer
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Latest Event

Thursday October 03, 2019

The Art & Science of Product Development

9am-11am
Science Gallery London, Great Maze Pond, London, SE1 9GU

Registration: 8:30am for 9:00am start
Close: 11:00am

With increasing pressure on timescales, budget and optimal outcomes for your stakeholders, the need to inject agility and impact into your new product development cycle has never been greater. But how can you do this without compromising on quality?

Whether you’re looking to identify unmet consumer needs, winning concepts or the right blend of product features, pricing and packaging to drive success, come and meet with NPD experts and peers from leading brands in your sector, as we share insights and solutions to help meet the challenge. Understand more about:

  • the business drivers and questions being addressed
  • the best practice must haves
  • tips and tricks on how best to navigate the NPD process
  • how to gain agility without compromising on quality

The discussions will be underpinned with real client case examples from CPG, Financial Services and Tech, Media & Entertainment sectors. We’ll also demonstrate some of the practical tools, from our suite of NPD Express research solutions, which can inject the agility you need today!

Join us for breakfast on 3rd October at the Science Gallery in London, and take your NPD Projects to the next level.

REGISTER HERE

Registration is from 8.30am with the presentation session beginning promptly at 9:00am.

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Wednesday September 25, 2019

Beauty Trends & Innovations Conference

One Great George Street, (Also The Home of The Institute Of Civil Engineers), Westminster, London, SW1P 3AA

We’re delighted to be speaking at this year’s conference – sharing industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.

FIND OUT MORE & REGISTER

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Tuesday October 08, 2019

NPD Food & Drink Trends and Innovations Conference

One Great George Street, (Also The Home of The Institute Of Civil Engineers), Westminster, London SW1P 3AA

We’re delighted to be speaking at this year’s conference – sharing some industry insight and presenting some cutting-edge NPD express solutions to take your research to the next level. Come and hear us talk and visit us at our stand.

FIND OUR MORE & REGISTER

 

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News and Blogs

Blog

Smart Meter Attitudes

With so many Smart meters still to install and widespread coverage in the news and other media recently of negative experiences amongst some households, Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed. ... Read More

Blog

Energy Switching Behaviour & Attitudes

Harris Interactive, in conjunction with Utility Week, recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.... Read More

Blog

Has Age UK & E.ON news affected charities as a whole?

The news around the E.ON and Age UK energy deal is the latest in a series of bad press for the charity industry... we wanted to see how this latest news has affected the public’s trust of charities... Read More

Latest Report

  • Smart Meter Attitudesimage

    Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.

  • Energy Switching Behaviour & Attitudesimage

    Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.

  • Customer Power Energyimage

    Summary Report
    Who has the strongest relationships and why; the key priorities of energy customers; why billing is important in connecting with customers...

Latest Video

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    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities

Expert

  • Mark Brenton
    Head of Energy Research
    Before joining Harris Interactive Mark was Senior Research Manager at E.ON for 6 years, developing and managing a programme of research for the energy provider from continuous tracking to a wide variety of ad-hoc projects, primarily for the B2B division. His chief successes with the company included setting up a 1,500 + member SME community for the business which transformed the way research was done there and, working in conjunction with the insight team, successfully imbedding a new B2B segmentation to provide a deeper understanding of the customer base. Mark has always been client-side prior to joining Harris so can provide a real client perspective as well as his sector experience to all research projects.  Before joining E.ON he worked in financial services where he was responsible for setting up a customer research programme for a niche financial services brand.  Outside of work, Mark is very keen on sport of all types and has just taken up golf.