Industries

Energy & Utilities

Harris Interactive has been providing expertise in industry-led market research to major players in the Energy and Utilities markets for over 20 years. Our experience in consumer and B2B markets across multiple research methodologies enables us to provide insight and knowledge that guides business decisions to some of the world’s leading organisations and best known brands.

A key factor in our deep understanding of the energy market stems from the bi-annual hi brands survey we undertake with UK consumers. Hi brands provides a detailed view of a consumer’s perception of not only their energy provider but all brands they are familiar with, allowing us to build up a picture of the future sustainability of all energy brands.

Here’s a snapshot of the recent research we have undertaken for utilities clients:

  • Online discussion forums, focus groups and follow-up surveys to help co-create and shortlist potential new products and services including electric vehicle charging and battery storage
  • Online and CATI research with B2B customers to understand post contact satisfaction
  • Biannual F2F research with off grid customers to track brand and advertising awareness
  • Pre and post online surveys to measure impact of sponsorship activity by county / region
  • Regular public opinion surveys on switching, Smart meters, new technology and trust as part of our partnership with Utility Week
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Latest Report

  • Smart Meter Attitudesimage
    Smart Meter Attitudes

    Utility Week was keen to measure current attitudes amongst those who have already had a Smart meter installed and those who have yet to have one installed.

  • Energy Switching Behaviour & Attitudesimage
    Energy Switching Behaviour & Attitudes

    Harris Interactive and Utility Week recently launched a survey to a nationally representative audience of just over 1,000 consumers to measure switching behaviour.

Expert

  • Mark Brenton
    Senior Associate Director
    Mark has worked in research for 20 years and joined Harris Interactive a few years ago having spent the rest of his career in client-side research, which enables him to provide a real commercial perspective to all research projects for his clients. Throughout his career Mark has demonstrated a proven track record of developing and maintaining sophisticated customer research programmes incorporating both continuous and ad-hoc studies. Since joining Harris Interactive, Mark has worked with large global brands in many different sectors including FMCG, leisure & travel, energy, automotive and manufacturing. Outside of work, Mark is very keen on sport of all types and is trying (but mostly failing!) to find time to master golf.