Our Food, drink and consumer packaged goods experience is varied and vast. We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans. Our clients range from the largest FMCG global organisations in the world to UK-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope.
We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce including Petcare, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.
Recent projects we have successfully delivered span the following areas:
From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.
Social media is a significant influencer of cleaning behaviour with a third saying it encourages them to buy more products and clean their homes more often.
The majority of consumers (38%) agree that bottled water is a big cause of environmental problems .
Most Brits are not currently vegan, and half don’t know anyone who follows a vegan lifestyle. The younger generation are more likely to know a vegan.
A third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.
One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday
In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women.
Since such an overwhelming amount of people in the UK have pets, Harris Interactive was interested in learning more about how highly pet care is considered amongst the nation.
Pack Testing was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using Pack Testing again in future key innovation projects.
Head of Brand Development - Yeo Valley Family Farm
“[Concept Testing]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay