Food, Drink & Consumer Packaged Goods

Our Food, drink and consumer packaged goods experience is varied and vast.  We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans. Our clients range from the largest FMCG global organisations in the world to UK-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope.

We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce including Petcare, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.

Recent projects we have successfully delivered span the following areas:

  • Exploring product innovation ideas covering concept ideation through to concept and pack testing and final product optimisation
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Shopper research
  • Pricing optimisation
  • Customer Loyalty
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CPG Research Team Overview

  • CPG and Retail Teamimage

    From dynamic insight communities to 24 hour quick surveys, our experts can help your business make impactful decisions faster.

  • The Art and Science of Product Development
    The Art and Science of Product Development
    Recorded at The Science Gallery in London, on 3rd October 2019, we showcased how we’re helping leading brands take their New Product Development projects to the next level. With case study presentations and interactive round-table discussions there was plenty to cover at the event.
    • Agile Research
    • NPD Express
  • The Science of product development made easy
    The Science of product development made easy
    This interactive breakfast briefing featured a variety of short and impactful demonstrations to showcase our agile product development research suite, designed to deliver NPD insights faster, easier and at lower cost. We also share some brief client case studies and testimonials. Whether you need to identify and evaluate winning product or service concepts, configurations or packaging ideas, we’ll show you how our NPD Express solutions can help.

Expert

  • Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.

Latest Grocer Reports

  • The Grocer: Cleaningimage

    Social media is a significant influencer of cleaning behaviour with a third saying it encourages them to buy more products and clean their homes more often.

  • The Grocer: Bottled Waterimage

    The majority of consumers (38%) agree that bottled water is a big cause of environmental problems .

  • The Grocer: Veganimage

    Most Brits are not currently vegan, and half don’t know anyone who follows a vegan lifestyle. The younger generation are more likely to know a vegan.

  • The Grocer Report: Ciderimage

    A third of those who drink cider try new flavours often, and just under 1 in 10 almost always do, with 25-34s being most receptive to new flavours.

  • The Grocer Report: Breakfastimage

    One in four Brits aren’t prepared to spend any longer than two minutes making their breakfast on a weekday

  • The Grocer Report: Noodlesimage

    In the UK, noodles to go products are most likely to be perceived as cheap and cheerful (63%); particularly by women.

  • The Grocer Report: Focus on Pet Foodimage

    Since such an overwhelming amount of people in the UK have pets, Harris Interactive was interested in learning more about how highly pet care is considered amongst the nation.

What our clients say

  • PackTest Express was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using PackTest Express again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • “[Concept Express]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay