Food, Drink & Consumer Packaged Goods

Our Food, drink and consumer packaged goods experience is varied and vast.  We are passionate about understanding consumer behaviour to help brands and retailers grow. Our objective is always the same: to ensure that each project delivers new, insightful and actionable learnings to support your business plans. Our clients range from the largest FMCG global organisations in the world to UK-focused enterprises. We work on a large array of projects giving each one the same care, attention and focus required – regardless of size or scope.

We work across varied sectors including Food and Drink, Branded and Own-Label Products, Personal Care, Household Produce including Petcare, Small Domestic Appliances and Electrical Beauty. We are proud to be the exclusive primary research supplier to The Grocer. The topics we research tend to be time-critical so we understand that timings are everything in the fast-paced world of FMCG.

Recent projects we have successfully delivered span the following areas:

  • Exploring product innovation ideas covering concept ideation through to concept and pack testing and final product optimisation
  • Branding and Communications: brand tracking, ad evaluation
  • U&A, Segmentation, Decision Hierarchy and Market Sizing
  • Shopper research
  • Pricing optimisation
  • Customer Loyalty
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Latest Grocer Reports

  • The Grocer: Cleaningimage

    Social media is a significant influencer of cleaning behaviour with a third saying it encourages them to buy more products and clean their homes more often.

  • The Grocer: Bottled Waterimage

    The majority of consumers (38%) agree that bottled water is a big cause of environmental problems .

Expert

  • Lucia Juliano
    Head of CPG & Retail Research
    Lucia joined Harris Interactive in January 2009 to head up the FMCG & Retail research team. Lucia brings 10-years of client-side experience having worked previously in senior insight roles at Homebase, Carlsberg and Boots. Lucia has experience of working on a variety of strategic & tactical research projects including proposition optimisation, brand and communication strategies, channel development and U&A/segmentation studies. Lucia also has a strong background in category management and customer loyalty insight, linking together transactional data with research findings.
  • Magda Jablkowska-Citko
    Research Director - CPG
    Magda joined Harris Interactive over 4 years ago and has over 15 years of well-rounded experience in market research, with a strong blend of quantitative and qualitative expertise in FMCG, Retail, Travel and Pharma sectors. Prior to Harris Magda spent nearly 10 years with Nielsen being responsible for a number of global and regional FMCG clients. Her experience spans across shopper, brand & communication, segmentation, and new product development areas. She feels passionately about developing consumer and shopper insights to effectively drive business decision making as she focuses on clear commercial outcomes. Magda is also an enthusiast of innovative digital solutions.

What our clients say

  • Pack Testing was the perfect solution for our product development and stakeholder management needs. It allowed us to quant test simultaneously several pack formats as well as a couple of different designs early in the development process in order to get quick and robust answers to our questions. It was really easy to set-up and the online platform made it very simple to follow the KPI’s in real time. We would definitely consider using Pack Testing again in future key innovation projects.

    Head of Brand Development - Yeo Valley Family Farm

  • “[Concept Testing]...has been exactly what I needed – robust quant validation, that helped answer a couple of questions, but didn’t take ages or cost a fortune. I will definitely be in touch again when we’re in the next round of new concept work.” Innovation Manager, Whyte & Mackay