Magda joined Harris Interactive over 4 years ago and has over 15 years of well-rounded experience in market research, with a strong blend of quantitative and qualitative expertise in FMCG, Retail, Travel and Pharma sectors. Prior to Harris Magda spent nearly 10 years with Nielsen being responsible for a number of global and regional FMCG clients.
Her experience spans across shopper, brand & communication, segmentation, and new product development areas.
She feels passionately about developing consumer and shopper insights to effectively drive business decision making as she focuses on clear commercial outcomes. Magda is also an enthusiast of innovative digital solutions.