Transport, Travel & Tourism

Harris Interactive’s Transport, Travel, & Tourism Practice combines our rich expertise in market research with our adviser’s knowledge of the sector to solve client issues which are essential in driving business forward.

In a market of continuous change, operators have become much more customer-focused and research has taken a prominent role in guiding the development and implementation of leading edge marketing and customer service strategies, such as:
  • Identifying the characteristics of the average traveller
  • Understanding the motivation for travel and choice of transport mode
  • Exploring the visitor experience
  • Pinpointing potential opportunities for commercial development and growth
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Latest Event

Wednesday April 03, 2019 through April 03, 2019

Webinar – Is your brand future proof?

April 3rd - 11:00AM - 11:40AM BST
Webinar

hi brands – revealing the UK’s most sustainable brands

Join our webinar at 11am on Wednesday 3rd April as we share the latest wave of hi brands research, to reveal the UK’s most sustainable brands.

Register today

Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.

Categories featured in this latest wave of research include: Banking; Broadcasters; Confectionery; Credit Cards; Energy; Mobile Operators; Newspapers and Wearables.

In this webinar, Lida Walsh, Head of Solutions at Harris Interactive, will be joined by other sector experts who bring the results to life, presenting concise case studies including:

Banking – Mark Hirst, Financial Services Research Director
“This is the first cycle that our fintech benchmark has reached a level of sufficient recognition, and this brand has gone straight in at number 1…”
Alcohol – Magdalena Jablkowska-Citko, CPG Research Director
“We see traditional brand health approaches focusing mainly on brand equity do not show the brands real potential and can lead to poor marketing decisions.”
Energy – Mark Brenton, Energy Research Director
“The rise of the new and established renewable energy brands over the last year is clear to see.”
Newspapers – Lee Langford, Media & Entertainment Research Director
“Results point to a clear role moving forward for niche players and free publications, as traditional red tops struggle to find their raison-d’être…”

During the webinar we will also review the top sustainable brands across various categories, focus on significant movements over the past 6 months, and discuss what the scores mean for your category and brand/s.

Register today

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Latest Reports

  • Harris SmartLife 2016image

    Harris SmartLife, a report of UK public’s awareness, hunger and concerns about a smarter tech life and the Internet of Things. The report surveyed 4,000+ users ages 16 and up.  Request a copy.

  • Customer Power Hotelsimage

    Summary Report
    How well hotels perform on what matters most to customers; which are best in class and why: drivers of trust and uniqueness...

Blogs

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How Could Brexit Affect Brits Holiday Destinations

As Brexit has led to a weaker pound, Harris Interactive wanted to see how this could affect the British public’s holiday plans... ... Read More

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Will the Zika virus affect travel plans?

With reported cases of the Zika virus rising and increasing concern over the long term effect it can cause we wanted to see if the virus would cause members of the UK to change, or reconsider their travel plans this year.... Read More

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Why travel market research needs to embrace virtual reality

As travel agents, hotels and even airlines and cruise companies embrace VR I cannot stop myself from wondering about the benefits VR could bring for market research in general and more specifically for research in the travel sector.... Read More

Latest Video

  • Harris Interactive Online Communities
    Harris Interactive Online Communities
    Harris Interactive communities combine award winning full-service research design and category expertise with best-in-class community platform technology, real-time reporting and global respondent access panels. All seamlessly and efficiently implemented and managed under one-roof.
    • Online Communities

Expert

  • Lynn Tweedale
    Associate Director
    Lynn is a member of the Market Research Society and has been in market research since 2002 in both agency and client settings and has been at Harris Interactive since 2008.  She has excellent project management skills, is highly organised and demonstrates sound understanding of the relationship between business needs and research findings.  She has considerable experience in managing large scale quantitative and qualitative projects, working with both consumer and business to business audiences. With a keen interest in travel, and a regular cruiser, her industry sector experience is broad and includes leisure, retail, food and drink and financial services sectors.  Within these categories she has worked on numerous ad hoc and continuous projects ranging from customer satisfaction, communications, consumer behaviour, new product development and segmentation.

Testimonial

  • Thank you for the terrific presentation today.  Our senior marketing manager was thrilled with the level of detail and quality of the research saying “this is fantastic - we need to do more things like this.”