The telecoms market is typified by rapid and potentially complicated technological change, regulatory intervention and often overwhelming choice. Cut-through, differentiation and loyalty are major challenges for brands. Optimal strategies for product, brand and customer relationship measurement are more important than ever. We help device manufacturers, operators and service/content providers navigate all this by providing a clear understanding of consumer and business, needs, behaviours and perceptions, enabling them to develop and deliver the most relevant positioning, communications, customer management initiatives, products and services.
Focused expertise, in a fast changing market
We work with some of the biggest companies in both consumer and b2b technology sectors from new market entrants to multinationals. Our team of research specialists understand your sector and are passionate about technology and its uses in the modern world. This hands-on experience enable us to add meaningful insight that clients can apply. We understand the growth in mobile, how new technologies are changing the way people work and spend their leisure time, how services and platforms are becoming increasingly blurred, and how all of this creates new and exciting challenges for our clients. Our research solutions are designed to support: customer relationship management, brand strategy & health, innovation & differentiation, communications, growth and profitability.
hi brands – revealing the UK’s most sustainable brands
Join our webinar at 11am on Wednesday 3rd April as we share the latest wave of hi brands research, to reveal the UK’s most sustainable brands.
Sustaining a healthy brand is critical for driving higher levels of consideration, recommendation and trust. The hi brands® model combines measures of your brand’s equity, with future relevance and vitality to provide a strong indication of brand sustainability. hi brands® was a shortlisted finalist for the MRS Best Innovation Award 2016.
Categories featured in this latest wave of research include: Banking; Broadcasters; Confectionery; Credit Cards; Energy; Mobile Operators; Newspapers and Wearables.
In this webinar, Lida Walsh, Head of Solutions at Harris Interactive, will be joined by other sector experts who bring the results to life, presenting concise case studies including:
• Banking – Mark Hirst, Financial Services Research Director
“This is the first cycle that our fintech benchmark has reached a level of sufficient recognition, and this brand has gone straight in at number 1…”
• Alcohol – Magdalena Jablkowska-Citko, CPG Research Director
“We see traditional brand health approaches focusing mainly on brand equity do not show the brands real potential and can lead to poor marketing decisions.”
• Energy – Mark Brenton, Energy Research Director
“The rise of the new and established renewable energy brands over the last year is clear to see.”
• Newspapers – Lee Langford, Media & Entertainment Research Director
“Results point to a clear role moving forward for niche players and free publications, as traditional red tops struggle to find their raison-d’être…”
During the webinar we will also review the top sustainable brands across various categories, focus on significant movements over the past 6 months, and discuss what the scores mean for your category and brand/s.
It is no surprise that the popularity of viewing competitive multiplayer video gaming is on the rise. This study is aimed to investigate the UK’s awareness and perception of eSports and the impact on brands who sponsor such events. ... Read More
With increasing numbers of people sourcing news content through social media, Facebook has become one of the main channels through which fake news can ‘go viral’ and reach huge audiences. Harris Interactive decided to launch a Harris24 poll on May 10 to measure the impact the Facebook campaign about fake news in the UK press.... Read More
Wearables is still a relatively new and exciting product category with many commentators agreeing that wearables again stole the show at CES 2017 in January. The range of products available is vast and several newer brands have emerged to challenge the traditional consumer electronics giants. Harris Interactive decided to undertake a review of the different brands in this category using its hi brands approach.... Read More
The Superbowl; News from the BBC; The Darkest Hour film; and innovations from Amazon all generate high levels of cut-through among the British public in this wave.
TV and movie releases top the awareness ranking this month, with the new series of Dr Who highest of all for May, followed by the second installment of Guardians of the Galaxy.
Red Nose Day for Comic Relief tops awareness Buzz scores for April, followed closely by the live-action remake of Disney’s Beauty and the Beast. It is a very strong score from the annual charity telecast.
We have been working with this client continuously since 2005 to track satisfaction and loyalty amongst business decision makers in all company sizes, in a competitive context... Read More
This KPI tracker was set-up to measure the impact of our client’s digital touchpoints on key metrics such as brand retention, brand commitment, cross-sales and engagement... Read More
Thank you for your support throughout the projects we run together, and for your positive attitude - overall we are getting fantastic results and feedback, and see our impact on the key decisions. Obviously our success also rests on the great partners we have, like you.